Feed Palatability Enhancers and Modifiers Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2012-2016 and Forecast 2017-2023

Palatability enhancers are used to disguise the smell, taste and texture of pet foods. Palatability enhancers, enhance desirability of feed and help to overcome the bitter taste of the feed additives added to the pet food. Palatability enhancers also raises the feed intake of animals. In addition this palatability enhancers increases the shelf life stability of the feed. Palatability enhancers can be used in conjunction for or sole palatine form.


Growing demand for safe and healthy human food as well as mass production of meat is the major factors that are fuelling the growth of the feed palatability enhancers and modifiers market globally. Furthermore, rise in consumption of meat, consumer awareness regarding quality of meat, increased feed demand and the quality of pet food are the few other factors which are driving the market growth of feed palatability enhancers and modifiers market. The market is also facing some challenges. Some of the major restrains include rise in cost of raw materials cost and harmful effects related to ingredients which are responsible for holding back the market from reaching its actual potential.

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The Feed Palatability Enhancers and Modifiers Market is classified on the basis of product origin, livestock and geographical regions.


Based on product, Global Feed Palatability Enhancers and Modifiers Market is segmented as

• Flavouring agents
• Sweeteners
• Texturants

Based on origin, Global Feed Palatability Enhancers and Modifiers Market is segmented as

• Natural
• Synthetic


Based on livestock, Global Feed Palatability Enhancers and Modifiers Market is segmented as

• Poultry
• Ruminants
• Pets
• Equine
• Others

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Palatability is not only limited to the adding of flavours but also enhances the texture of the feed. Palatability enhancers plays a major role in the mold control, oxidation etc. Addition of palatability enhancers in the animal feed will have a positive effects on the health of animals and improves nutritive value which helps in the proliferation of indigenous lactic acid bacteria, that plays a vital role in activation of immunity against diseases. Ruminant livestock is the major source for the production of methane which is very harmful in agriculture sector. There are various methods available for the reduction of the methane emission in those palatable enhancers usage is the most desirable one as it reduces the major portion of methane emission which is release by the bad odour of the ruminants when it is added along with the feed of ruminants and also it helps in the desirability of feed.

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Geographically Feed Palatability Enhancers and Modifiers Market is segmented as Latin America, Europe, Asia- Pacific, North America, and The Middle East & Africa. Asia Pacific has the largest market for feed palatability enhancers and modifiers globally owing to the rise in animal health concerns and growing demand for animal feed. The North American feed palatability enhancers and modifiers market is growing significantly owing to growing awareness of pet owners about the quality products and regarding the chemicals used in the animal feeds. Over the past few years, feed palatability enhancers & modifiers market in European countries is experiencing stagnation due to stringent regulations in European countries.


Some of the players in Feed Palatability Enhancers and Modifiers market are Ensign-Bickford Industries Inc. (U.s), British Foods PLC (London), Kemin Industries(U.S), Ferrer (Spain),Kent Feeds Inc.(U.S), Tanke International Group (China) and Kerry Group PLC(Ireland)

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