Alternative Payment Solution: Swish

Orbisresearch.com published “Alternative Payment Solution: Swish Market” from its database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Swish is a Swedish mobile payment solution launched in 2012. It is one of the leading P2P payment solutions in Europe with 5.7 million users. Initially launched as a P2P payment service between individuals, it extended its service for merchants, allowing them to accept payments for online and offline purchases.

The solution enables users to make real-time P2P transfers from their mobile phones using the recipient’s mobile. To transfer funds both sender and recipient need to have their bank accounts in one of the 10 participating banks and must have linked their mobile number with their bank account. The solution also allows consumer-to-business transfers, enabling customers to transfer money to offline merchants using their unique Swish numbers. Users can also pay merchants by scanning QR codes available at partner merchant stores with the Swish app.

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In addition to P2P and instore payments, Swish allows online payments for purchases on webstores and merchant apps. Users simply select Swish as a payment method at checkout and enter their mobile number. The payment details are then displayed on the customer’s Swish app, and are approved using Mobile BankID.

Scope:

- Swish is a Swedish mobile payment solution launched in 2012.
- The brand and service of Swish is owned by Getswish AB.
- Swish is a popular payment method in Sweden, with almost 60% of Swedes using this solution.
- In May 2017, launched QR code payments for both consumers and merchants.

Reasons to buy:

- Gain insights into Swish's business operations, and key events.
- Gain insights into its product portfolio and revenue model.
- Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.

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Leading Key Players Mentioned:
Swish
Getswish AB
Danske Bank
Handelsbanken
ICA Banken
Länsförsäkringar Bank
Nordea
SEB
Skandia
Sparbanken Syd
Ålandsbanken
Swedbank and savings banks
MobilePay
Vipps

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