Analysis on Domestic Travel in China: High Willingness for Travel Spend to be Witnessed in the Region in Coming Years

Domestic travel witnessed a boom in China region as more number of consumers opted for domestic travel as an activity for relaxation. This growing trend is witnessed in cities that lie in lower tier or second tier. A brief analysis on the domestic travel spend during scenario in China has been elaborated in a recent research report that reads “Domestic Travel – China – March 2018”. This study is present in the research house of MRH (Market Research Hub).

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The research report entails analysis on various insights on travel associated with leisure in China with a sub-regional scrutiny. The current scenario of domestic travel is reflecting stellar growth owing to increasing number of people, especially from low tier cities in China, opting for domestic leisure travel. Emergence of smart travel has removed the need for human tour guides. Moreover, agencies involved in travel booking can explore potential opportunities with smart travel, as this serves as an additional funnel to tap new customer base. A major advantage for travel agencies lies in the fact that the country has a high population base, which increases the chance of high volume travel from cities to cities, be it leisure or work.
Report Overview

The research study on domestic travel in China region during March 2018 reveals statistics on the average spending by population across cities in the region. The initial part of the report focuses on overview. Overview section includes key pointers that reflect the gist of the entire study. Following section reveals the executive summary in which key regional dynamics are studied and presented in a systematic order. The analysis of the report covers current position of domestic travel spend in China, which is 2018 regional scenario. It also includes forecasts till 2022 that can give the reader a complete understanding of the regional travel across cities in China. This forecast model covers the best case and worst case scenarios that depict the future of domestic travel in China.
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Frequency of travel by consumers in November 2017 was analyzed, that revealed that budget and time are the main challenges faced by consumers. The figures revealed that the Chinese province of Yunnan was a much preferred choice of consumers rather than metropolitan cities within the country. Also, most of the domestic travel occurred during domestic holidays as a leisure activity. According to the research report, in November 2017, average spend on domestic travel by consumers was around RMB 7,546. Domestic travel spend in China is largely influenced by agencies for domestic travel, agencies being considered as vital channels of information.

The domestic travel market in China is expanding at a significant rate owing to high diversity in the country with respect to locations. The research report also includes data regarding spend on domestic travel during 2013-2017 timeline. Based on these fact findings and the current market scenario, the future market forecasts have been slated in the report. Looking at domestic travel condition in the country, government has given freedom to airlines with respect to pricing of domestic flight tickets. However, consumers prefer travelling with their own vehicles, especially cars. Seasonal tours are largely observed in China, with increasing focus on traditions and their significance.

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