Pulp Market - Demand for High Quality Paper to Propel Growth

According to a recent Transparency Market Research report, presence of many vendors in the global market for pulp is attributed to the market's extremely competitive nature. The market vendors are concentrating on enhancement of their production efficiencies, and entering into long-term contracts with the end-users. Additionally, competition regarding prices of products usually prevails between vendors who are increasing their production capabilities and offering products at competitive prices. Key players that are driving expansion of the global pulp market include International Paper, Stora Enso, UPM-Kymmene, Oji Paper, Nippon Paper Group, Packaging Corporation of America, WestRock, Mitsubishi Paper Mills, Shandong Sun Paper Industry, and Rayonier Advanced Materials.

According to the report, the global market for pulp will increase at a moderate CAGR between the forecast period 2017 and 2026. Revenues from worldwide sales of pulp are estimated to exceed US$ 60,000 Mn by 2026-end.

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Robust Adoption of Tissue Papers to Create High Demand for Pulp

Robust adoption of tissue paper is expected to prevail as one of the primary factors driving expansion of the global pulp market. Global tissue paper production grew rapidly in the recent past on the back of escalating demand from emerging countries. The residential sector creates huge demand for various types of tissue papers, which include bathroom tissue papers, facial tissue papers, and paper towels. An essential product for maintaining hygiene, tissue paper is likely to witness proliferation in adoption over the upcoming years, thereby creating high demand for pulp.

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Pulp is widely employed for the production of primary and secondary packaging solutions, which can primarily be attributed to its cost-effectiveness and high protective cushioning properties. Facilitated reprocessing of pulp along with its biodegradability further creates enormous opportunities for utilization of pulp in packaging solutions. As pulp packaging is emerging as one of the effective "green" packaging solutions, companies focusing on projecting an eco-friendly brand image are increasingly adopting pulp packaging products. Demand for pulp packaging will remain robust among a wide range of end-use industries. On the other hand, few challenges are likely to hinder adoption of pulp packaging, such as compliance with requirements appertaining to drugs & food products, and lack of infrastructure required for sorting & collecting.

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