Press release
Search Advertising Software Market, Technology Analysis, Development Trend, Business Scope, Top Manufactures & Forecast to 2025
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Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers. Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant. For the online user, Sponsored Search Advertisement offers highly relevant search results which are based on the consumer’s own queries and, thus, they are considered less intrusive than banner advertisements or pop-ups advertising. In addition, Sponsored Search Advertisement reduces online user search costs and increases the accessibility to useful information within a limited time frame. Consequently, Sponsored Search Advertisement has become an important element of online users browsing and information searching experiences on the Web. Search advertising is an alternative to SEO and SEM.
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Top Manufacturers: WordStream, AdWords, Kenshoo Infinity Suite, Marin Software, DoubleClick Digital Marketing, Acquisio, Bing Ads, Adobe Media Optimizer, Sizmek, Yahoo! Advertising, IgnitionOne Platform
Market Segment by Regions, regional analysis covers
United States
Europe
China
Japan
Southeast Asia
India
Market Segment by Type, covers
Cloud-based
On-premises
Market Segment by Applications, can be divided into
Small Business
Medium Business
Large Enterprises
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Global search advertising software market has a vast collection of market research reports concerning the software industry, its sub-sectors, and a number of industries that the software sector directly or indirectly impacts. The detailed reports present a thorough account of trend analysis and market forecasts of the markets, along with accurate facts, statistics, market related data, and other important information regarding the software industry related market research reports compiled in the repository. The reports could prove to be useful to new as well as existing players concerned with the software sector in analyzing the feasibility of new investments in these markets.
The study objectives of this report are:
To study and forecast the market size of Search Advertising Software in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
Table of Content:
Global Search Advertising Software Market Size, Status and Forecast 2025
1 Industry Overview of Search Advertising Software
2 Global Search Advertising Software Competition Analysis by Players
3 Company (Top Players) Profiles
3.1 WordStream
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Search Advertising Software Revenue (Million USD) (2013-2018)
3.2 AdWords
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Search Advertising Software Revenue (Million USD) (2013-2018)
3.3 Kenshoo Infinity Suite
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Search Advertising Software Revenue (Million USD) (2013-2018)
4 Global Search Advertising Software Market Size by Type and Application (2013-2018)
5 United States Search Advertising Software Development Status and Outlook
5.3 United States Search Advertising Software Market Size by Application (2013-2018)
6 Europe Search Advertising Software Development Status and Outlook
7 China Search Advertising Software Development Status and Outlook
8 Japan Search Advertising Software Development Status and Outlook
9 Southeast Asia Search Advertising Software Development Status and Outlook
10 India Search Advertising Software Development Status and Outlook
11 Market Forecast by Regions, Type and Application (2018-2025)
12 Search Advertising Software Market Dynamics
13 Market Effect Factors Analysis
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