Wine Packaging Market 2018: Global Industry Analysis and Opportunity Assessment, Forecast to 2023

Global Wine Packaging Market Information by Container (Glass bottles, plastic bottles, bag in box container and others) by Bulk Packaging type (IBCs, Flexi tanks, Drums others) by Closure (Natural corks, aluminium screw caps, synthetic corks, and others) by Accessories (Boxes & carriers, labels, and others) Region - Forecast to 2021

Market Scenario of Global Wine Packaging Market

The wine market is riding a wave of popularity and new packaging formats are lifted along with it. The Global Wine Packaging Market is forecasted to demonstrate a huge growth by 2021, surpassing its previous growth records in terms of value with a staggering CAGR during the anticipated period (2016 – 2021).

Wine packaging refers to packaging of wine, used specially to provide adequate support to protect wine from the damage or tempering. Wine packaging could be of choices of materials like glass, plastic, metal, paper and paperboards. However, beyond objective performance criteria, glass bottles still enjoy a degree of prestige that alternative packaging generally cannot match, particularly in terms of the mythological “wine experience,” which inevitably includes images of a traditional wine bottle with a cork closure and elegant labeling.

Glass is a popular choice for wine packaging. Reason being, glass bottles can be molded in shapes and dimensions and its torpid nature, which helps in preserving products for a longer time. Although, glass bottles are still used to package most wine in most countries, metal screw caps and synthetic stoppers have established an appreciable market presence. In a broad sense, there is a correlation between the cost of wine and the value of the materials used to package it, but there are no absolutes and the factors like environmental consideration and “tradition equity” can vary from one country to another.

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Growth Drivers of Global Wine Packaging Market

The wine packaging market has seen growth over a period of time. The growth is attributed to the changing lifestyles, increasing purchasing power which leads to change in preferences. There is a change in the beverage preference by the younger customers which fuels the market for wine packaging. Furthermore the increased demand for locally produced wines has gone up due to the change in such preferences which guides the market for packaging. There is also a change in the traditional form of packaging of wines which has resulted in investment in the packaging industries to bring about better and attractive packaging solutions.

Trends observed in Global Wine Packaging Market

Over the last decade, the market has witnessed PET bottles taking over from the glass packaging. For a long time fine wines were only considered as such when bottled in glass containers with natural cork.
Nowadays, even experts no longer view PET bottles with plastic caps as a sign of low-quality contents. Rising environmental demands and the forecast shortage of natural cork have made the sale of wine in plastic bottles rise even further. Recently, a prominent packaging company from Eastern Europe, has successfully completed the development of a new sustainable bottle for their wines that is made from the bio plastic PLA.

It’s said to be the first bottle manufactured with this material to resemble the traditional 750-mL glass bottles for wine. Which is lighter (50 g), fully-recyclable, and has a lower environmental impact in its manufacturing process.

The Plastics Technology Centers or packaging companies are partnering with Wine manufacturers, to design the new sustainable packages as well as the preform and stretch blow moulding tools.

However, challenges to plastic bottles cite higher UV radiation and oxygen migration, which affects taste and, hence, the quality of this alcoholic beverage and reduces its shelf life. Adversely, modern processes could be applied to improve internal gas-proofing thereby ensuring no impact on taste. Similarly, an inner coating of silicon oxide improves the bottle’s oxygen barrier properties. Moreover, air-tight closures for opened packaging ensure even longer shelf life than for glass. Also, recyclability, low production and transport costs, as well as a small footprint for storage are some of the pros of PET Bottle. Consumers enjoy immediate benefits through the reduced material weight and the possibility of consuming wine where glass bottles are prohibited for instance; at concerts or festivals. Alongside plastic bottles other packaging solutions are also becoming ever more popular. The year 2017 will see over innumerable exhibitors present striking innovations.

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Key Players Of Global Wine Packaging Market

The key players of global wine packaging Market report include- Ardagh Group, Global Package LLC, Ball Corporation, Owens-Illinois, Inc., Verallia France, Amcor Ltd., and Haldyn Glass Ltd. Other prominent players include Smurfit Kappa Group, Gerresheimer Moulded Glass GmbH, and Owens-Illinois, Inc. and others.

The Global Wine Packaging Market is highly competitive by nature. Key Players operating in the market strive to develop the unrivalled design and features, and that can reflect the exclusivity and luxury nature of the wine through the use of techniques such as foiling, heavy debussing, etc.

Marketers employ a continuous improvement strategy to analyze and update products, implementing improvements and launching new technologies to meet the changing needs of consumer.

These Key Players are investing heavily in research and development projects and to develop state-of-the-art equipment, facilities, advanced technology and processes.

Segments of Report – Global Wine Packaging Market

Global Wine Packaging Market is segmented in to five dynamics.

Segmentation by Container : Includes Glass bottles, plastic bottles, bag in box container and others.

Segmentation by Bulk Packaging type: Includes IBCs, Flexi tanks, Drums others.

Segmentation by Closure : Includes Natural corks, aluminum screw caps, synthetic corks, and others

Segmentation by Accessories : Includes Boxes & carriers, labels, and others.

Segmentation by Region : includes Geographical Regions.


Regional Analysis of Global Wine Packaging Market

Europe holds the largest market share of wine packaging market and is expected to grow rapidly amounting to a substantial growth followed by North America which is also expected to grow at a considerable rate of CAGR by end of the forecast period 2016 – 2021. While in the U.S., wine is becoming a common staple during meals at home rather than a beverage ordered out at restaurants or special events.

However, APAC dominates the global wine packaging market with its fastest growing market worldwide. It will expand at a comprehensive rate of CAGR over the forecast period. The region is expected to show an increase in the popularity of wine and changing preferences from beer and other beverages to wine among the younger customers. The increase in production of local wines is also adding to the growth.

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