BOTTLE PR receive outstanding press coverage from customer research survey, proving that surveys for PR purposes do work
Amanda Politzer and Verity Blake, who are handling the RetailEyes account for the Oxfordshire PR agency, put the success of the survey down to early involvement with BOTTLE PR to help develop the questions, to create a story with multiple news hooks and angles to appeal to different media targets.
Questions that made it into the survey directly as a results of BOTTLE PR’s advice included, “Are customers prepared to pay more for good customer service?” To which the response was that 7 out of 10 respondents said ‘Yes’, they would pay more for good customer service – an angle that was of particular interest to the national press.
Retail Eyes has collated the data from two main sources; an internet survey of more than 6500 people who were asked specific questions about customer service, and the results of more than 138,000 mystery shopping visits across the UK. This made for a robust survey of customer service perceptions all over the country, that spanned a number of industry sectors and regions. BOTTLE PR developed tailored press releases for the retail, restaurant, bar, supermarket and hotel sectors to appeal to the trade press and created seven different regional press releases to focus on different parts of the country highlighting the best and worst performing towns in the UK for customer service.
Politzer commented: “By tailoring the survey results into a press release that is of interest to the press in each sector, in many regions across the country, we were able to secure phenomenal media coverage. The survey results were only released last week and we’ve already had over 70 items of press coverage including two pieces of television broadcast coverage and seven radio interviews with our client. “
So far, press coverage generated directly from the Retail Eyes customer research survey includes The Times, Daily Express, Management Today, BBC Look North, You & Yours on BBC Radio 4, Morning Advertiser, utalkmarketing.com, eatoutmagazine.co.uk, drinksbusiness.co.uk and The Publican. The success of the survey combined with other press work undertaken by BOTTLE PR on behalf of Retail Eyes means that BOTTLE PR has succeeded in securing press coverage in all of Retail Eyes’ Top 20 target publications list in just two months of working together. Retail Eyes is delighted with the coverage as it has been instrumental in raising the brand profile in their target markets.
About BOTTLE PR
With clients in London and across the UK, award-winning Oxfordshire PR agency BOTTLE PR was established in 2003, and is listed as one of the Top 50 PR agencies outside London. Expert at giving the right message to the right audience, BOTTLE PR generate superb press coverage for their customers in retail and many other sectors, and are experts in using surveys and customer research for PR.
BOTTLE PR Limited
33 Acre End Street
Telephone: +44 (0) 1865 882988
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