Global Enterprise A2P SMS Market Analysis and Forecast Predictions

Market Research Report Search Engine (MRRSE) recently announced the addition of a new research study to its comprehensive collection of research reports. The research report, titled “Enterprise A2P SMS Market: APEJ Projected to be the Largest Regional Market in Terms of Revenue Throughout the Forecast Period: Global Industry Analysis (2012 - 2016) & Opportunity Assessment (2017 - 2027)” offers a detailed analysis of the market, providing insights into the market dynamics that are expected to influence the overall market positively in the next few years. Furthermore, the product segmentation, drivers, barriers, key geographical segments, and the competitive scenario of the global Enterprise A2P SMS market have been elaborated upon in the research report.

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Enterprise A2P SMS is a type of SMS service sent from an application, particularly a web application, to a mobile subscriber. The general uses of A2P SMS are marketing messages, alerts, notifications and flight alerts. SMS can also be sent from mobile subscribers to web applications, which is known as person-to-application (P2A) messaging. SMS can reach any network globally and it is centrally invoiced; thus, it is mostly preferred over other content delivery mediums. A2P SMS services are widely used in financial and banking services institutions, ecommerce, tourism, healthcare and entertainment among others. Marketers, application developers and brands utilise SMS services to retain and expand their customer base by updating their customers with campaign perks, location-based opportunities, first-hand/breaking news and other important information.

Global Enterprise A2P SMS market is anticipated to witness significant revenue growth owing to growth in mobile marketing activities by marketers and application developers

A growing mobile subscriber base:SMS is a ubiquitous and discreet technique for reaching people using basic mobile handsets without any additional access to data services. With increasing mobile phone penetration in developing economies of Asia, Africa, Latin America and the Middle East, the mobile subscriber base is projected to grow at a rapid pace in the next 4 to 5 years.
Desktop-First to a Mobile-First strategy: Enterprises focus on leveraging mobile platforms for marketing and customer service operations. Mobile being the most personalised way of connecting with customers, enterprises are allocating additional budgets for in-mobile centric activities as compared to conventional television advertising or web based promotional mails.
Research Methodology

In this report, we have not only conducted the forecasts in terms of CAGR, but have also analysed the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the market. As previously highlighted, the global Enterprise A2P SMS market is split into a number of segments. All segments have been analysed in terms of basis point share to understand the individual segments’ relative contribution to overall market growth. This detailed level of information is important for identification of various key trends in the global Enterprise A2P SMS market.

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Market Segmentation

By Tools
Cloud API Messaging Platform
Traditional And Managed Messaging Services
By Application
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer Relationship Management (CRM) Services
Two factor authentication (includes OTP)
Others (includes product shipment SMS and others)
Others (Inquiry and search related services)
By Vertical
Financial Institutions and Banking
Gaming
Travel and Transport
Health and Hospitality
Retail
Others
By Region
North America
Latin America
APEJ
Japan
Western Europe
Eastern Europe
Middle East & Africa

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This release was published on openPR.