Press release
Cold coffee cannibalizing cold drinks
Spire, Spirethoughts, Coffee, Drinks, Coffee beans, Consumerism, Demand, Sales, Production
While sales of hot coffee fell by 3% due to rising summer temperatures, cold coffee market sales were up by 80% over the previous year.
It takes about 0.2 kilograms of beans to brew a gallon of hot coffee, while cold coffee takes only a pound. Production shortages in Vietnam and Brazil along with crop issues in Colombia are likely to raise prices for coffee beans this year, further fueling the trend towards cold coffee.
Will most consumers start to consume their coffee cold?
For more information, please visit our newsroom section here: https://goo.gl/QV7VFS
Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
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