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Cold coffee cannibalizing cold drinks

Spire, Spirethoughts, Coffee, Drinks, Coffee beans, Consumerism, Demand, Sales, Production

Spire, Spirethoughts, Coffee, Drinks, Coffee beans, Consumerism, Demand, Sales, Production

The price of coffee is set to reach a record high by 2018, which is why coffee shops are hoarding coffee beans to meet consumer demand.

While sales of hot coffee fell by 3% due to rising summer temperatures, cold coffee market sales were up by 80% over the previous year.

It takes about 0.2 kilograms of beans to brew a gallon of hot coffee, while cold coffee takes only a pound. Production shortages in Vietnam and Brazil along with crop issues in Colombia are likely to raise prices for coffee beans this year, further fueling the trend towards cold coffee.

Will most consumers start to consume their coffee cold?

For more information, please visit our newsroom section here: https://goo.gl/QV7VFS

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.

Unit 501-502, DLF City Court,
DLF Phase III, Sector 24, Gurugram – 122002, India
Telephone: (91) 124 421 6144
Fax: (91) 124 422 1934
E-mail: india.info@spireresearch.com

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