Agrimony Market Driven by Rising Demand for Herbal Treatments

Agrimony Market Introduction

Agrimony is a genus of 12–15 species of perennial herbaceous flowering plants in the family Rosaceae. Commonly it is known to be a domestic medicinal herb, which is native to the temperate regions of the Northern Hemisphere, with one species also in Africa. The agrimony herb has spikes which bear rows of tiny yellow flowers, known as church steeples. The agrimony is also characterized by having fruits that are marked by hooked bristles known as cockleburs at the top or towards the tips and blooms from June to early September. In the ancient times, agrimony herb was used in several brews, solutions, and tonics. The leaves and flowers contain a unique chemical composition which acts as a detoxifying, astringent, coagulating, and anti-inflammatory substance on the body. Owing to all the benefits of agrimony, it has been used in the direct and indirect treatment of a wide variety of ailments over time.

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Agrimony Market Segmentation

Agrimony market can be segmented on the basis of form, application, distribution channel and region.

By form, agrimony market can be segmented into powder and dried leaf form. Among which the demand for dried leaf form is expected to increase in the forecast period.
By application, agrimony market can be segmented into food and beverage industry and pharmaceutical industry. In food and beverage industry the agrimony herb is used to make herbal tea as it cures a sore throat and diarrhea. It also prevents skin diseases. In the pharmaceutical industry, agrimony is used for sore throat, mild diarrhea, upset stomach, diabetes, irritable bowel syndrome (IBS), fluid retention, gallbladder disorders, cancer, tuberculosis, bleeding, corns, and warts due to the presence of tannins, coumarins, flavonoids, including luteolin, volatile oil, and polysaccharides. It can also be used as a gargle, heart tonic, sedative, and antihistamine. Agrimony can be applied directly to the skin as a mild drying agent and for inflammation as well.

By distribution channel, agrimony market can be segmented into direct and indirect sales. The indirect sales can be further sub-segmented into convenience stores, specialty stores, pharmacy stores, online retail, and others.

By region, the agrimony market can be segmented into five distinct regions which include North America, Latin America, Europe, Asia Pacific, Middle East and Africa. Among which Europe, Western Asia, and Northern Europe is the native of agrimony.

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