Impact of Digital on Brand Marketing

Stepping into 2018, it is more or less evident that businesses do have a long foresight and beyond mere sales the marketing strategies will be formulated to ensure overall branding, customer recall & retention and of course new business. When it comes to brand marketing, businesses would like to affirm the brand in the minds of the people for as long as possible. The best medium will turn out to be nothing but Digital. Considering India as a nation to which ample number of digital tasks are outsourced worth billions and trillions every day, with its tech savvy crowd it could be easily stated that things go viral from here much faster. Again, dissecting deeper, we reach Kerala. One of the obvious reasons for the popularity of the keyword ‘digital marketing cochin’ over the search engines is definitely due to an increasing interest in this arena. Digital marketing has impacted brands in multiple ways across different industrial sectors, some of them listed below for the readers appraisal.

Digital Marketing Impact on Wellness Industry

The search trends show an upscale for fitness and wellness related terms, revealing the crowd’s enthusiasm and anxiety towards health. The prescription from the doctors is even Googled first, so marketing digitally is not only going to be the next big market, but is already the market. The wellness industry utilizes social media platforms and emailers to keep their customers updated about healthy ways of living, customized diet plans, non-invasive methodologies to curb even lifestyle diseases. When the aim appears to be selfless to generate a healthy crowd, the digital medium takes it up through some shares and retweets making the brand popular in no time.

Digital Marketing Impact on Travel Industry

Unlike other sectors, in the travel industry the competition is huge and to sneak through the biggie advertisements and still have your chunk of business is only viable through digital marketing it seems, other would be a cheeky and unethical business strategy to be followed. Digital marketing provides the digital marketer to brand his travel company through its unique USP, and when you try out for an economic way PPC helps you get there and compete with the biggie in the same space unbiasedly given and snatch your business out. Parallelly the digital marketer would make his presence felt across popular social media platforms, Facebook and Instagram to be precise.
Digital Marketing Impact on Technology Company
SEO (Search Engine Optimization) and PPC (Pay Per Click) are the two most popular strategies to be followed by many technology companies, above the social media or any kind of SMS or Whatsapp. Though SEO takes time, the enquires, either for the service or for the product is generated using PPC and by the time it drives the ROI back, SEO will be full-fledged serving the first page rankings and hence the mix of SEO and PPC together have always worked good for the technology companies along with Linkedin paid marketing.

Conclusion:

As discussed, digital marketing is the future and to market the brand and probably the most viable and economic medium as well at present. As the trend moves to voice and image searches, a world where videos speak more confidently and possess the power to close a deal, brand marketing and online sales get correlated and at times may demand an overall marketing strategist to bring out of the box strategies helping the business to be popular for what it serves.
Whyrel is a 360-degree marketing solutionist which follows a mix of digital marketing to be precise including video, SMS and WhatsApp marketing and offline marketing assistance with sophisticated creatives which could be applied to any geography and culture irrespective of the industry and service it provides. Whyrel is an exhortation to think beyond SEO, PPC, SMM (Social Media Marketing) and to hang around some likes and shares. It helps you Get Out of your conventions and helps you create a brand that is sustainable, trustworthy and foresees business for another 50 years down the lane.

Whyrel is a digital marketing company in Kochi, Kerala.

Opposite Jewel Crown, Thammanam
Palarivattom Road,

This release was published on openPR.