Global Matting Agents Market Insights Covering Market Dynamics and Competitive Scenario through 2024

Market Research Report Search Engine (MRRSE) recently announced the addition of a new research study to its comprehensive collection of research reports. The research report, titled “Matting Agents Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025” offers a detailed analysis of the market, providing insights into the market dynamics that are expected to influence the overall market positively in the next few years. Furthermore, the product segmentation, drivers, barriers, key geographical segments, and the competitive scenario of the global Matting Agents market have been elaborated upon in the research report.

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Matting agents help achieve a low-gloss and a low-sheen finish on the surface to which the paints and coatings formulations containing matting agents are applied. It provides the surface with a matt finish, while maintaining the soft feel of the surface. Matting agents are of three type viz. Silica, Thermoplastic, and Wax-based. Currently, silica matting agents are preferred more over the other two counter parts. Based on technology, the matting agents markets can be categorized into water-based, solvent-based and other technologies. Achieving a matt-finish appearance is a matter of choice of end-users of the products, in which the matting agent formulations are utilized. Currently, the market for paints and coatings providing a low-gloss matt finish is small, as compared to the paints and coatings providing a gloss finish. The preference of end-users, especially in the consumer markets such as the automotive industry, is more towards gloss finish. Nonetheless, the market for paints & coatings providing low-gloss matt finish is expanding at a moderate growth rate. Consequently, the matting agents market is expanding at a moderate growth rate. Asia Pacific is anticipated to dominate the market during the forecast period, followed by Europe and North America

Changing customer preference towards low-gloss matt finish and increasing demand for matting agents in industrial and architectural coatings

The customer preference is marginally shifting toward low-sheen, low-gloss, matt finish products, due to the increasing awareness of the benefits of low-glare properties. Low-gloss surfaces prove to be less disturbing, especially in the larger spaces. The changing customer preference towards matt finish, and the expansion of end-user industries such as automotive and construction are anticipated to fuel the demand for matting agents in various coatings formulations, especially the wood and coil coating formulations. Industrial coatings is a major application segment of the matting agents. Demand for matting agents in the industrial coatings segment has been increasing owing to the requirement of low-gloss finish and anti-glare properties in industrial applications where high-gloss finish acts as disturbance for workers working in the area. Especially, on the shop floors in factories, where a lot of machine work is involved, a low-gloss finish is preferred. Furthermore, matting agents improve the slip, scuff, and rub resistance in architectural coatings, which are highly desirable in architectural coatings. Thus, the demand for matting agents in industrial and architectural coatings segments is rising consistently, in order to improve the surface properties and achieve the desired finish on the surface of the products, on which the coatings containing matting agents are applied.

Changing preference toward UV cure coatings

Demand for UV cure coatings has been increasing significantly for the last few years. The major factors influencing the choice of coatings for any application include cycle times, cost efficiency, and emission of volatile organic compounds (VOC). Cycle times are reduced to a greater extent, with increased cost efficiency, and low VOC emissions, due to the usage of UV cure coatings. Furthermore, UV cure coatings are versatile, and provide users with the flexibility to be utilized for diverse applications. This makes UV cure coatings a preferred choice over its counterparts. The market for UV cure coatings is anticipated to expand at a significant growth rate in the near future. Addition of matting agents to the UV cure coatings is a difficult and a tedious job, and poses several challenges. Moreover, the efficiency of the matting agents also reduces due to the less curing time required for UV cure coatings. The changing preference toward UV cure coatings is anticipated to hamper the matting agents market, unless an alternative matting technology is developed, which is compatible with UV cure coatings

Transition to eco-friendly matting agents

Diatomaceous earth, a naturally occurring mineral is gaining importance as the base material for matting agents. Usage of diatomaceous earth in the paints & coatings formulations helps reduce the overall cost of the formulation. It also helps replace the concentration of synthetic silica by 30%. Use of diatomaceous earth for producing matting agents helps the producers develop a low cost eco-friendly alternative to its counter parts. This technology provides a good opportunity for existing as well as new players who are willing to enter the market, penetrate the highly organized matting agent market, which is currently dominated by a few prominent players in the industry.

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Developments & innovations in terms of product and technology in the matting agents market at regular intervals

In May, 2017, the leather business unit of Lanxess, a specialty chemicals company, announced the inclusion of a new matting agent, Opti-Matt AD-20, in its product portfolio. The agent has been designed and developed by The Dow Chemicals Company. In March 2017, The Lubrizol Corporation announced the availability of its new additive technology for usage in powder coatings, which provides with uniform matting. PowerAdd 9553 is a product developed by the company, which is a post-addition matting additive, which is utilized to turn glossy powders into matted powders. Innovations in technology, and product at regular intervals is an indication of the steadily growing market for matting agents.

Silica matting agents, Water based, and wood coatings anticipated to be the dominant segments during the forecast period

Based on product type, silica matting agents have been a dominant segment since a past few years and the same trend is likely to continue during the forecast period. Silica is abundantly available, with uniform geographic distribution of the same, throughout the globe. Based on the technology, water based matting agents are now being preferred by the manufacturers of matting agents. Water based matting agents segment is anticipated to continue its dominance during the forecast period. Several regulatory bodies in the different regions are emphasizing on the use of water-based technologies, considering the less amount of volatile organic compound emissions. Water-based technologies are being preferred more in the regions such as North America and Europe. Wood coatings segment is likely to be the dominant segment during the forecast period. It is anticipated to grow at highest CAGR during the forecast period.

Asia Pacific held a major share in 2016

Regions such as Asia Pacific, are experiencing major economic and infrastructural development in developing countries such as China, India, Vietnam, and Indonesia. This can be attributed to the rapid industrialization in the region. Thus, the market for matting agents is anticipated to expand at a steady growth rate in Asia Pacific. Asia Pacific accounted for a major portion of the matting agents market in 2016, followed by Europe and North America. Asia Pacific is anticipated to continue its dominance during the period.

Consolidated market for matting agents with the top few players accounting for more than 70% of the market

The global matting agents market is a highly organized market with the top players accounting for more than 70% of the market share. Key players in the Matting agents market are Evonik Industries Inc., W.R. Grace & Co.-Conn., PPG Industries Inc., Arkema Group, Imerys Group, Akzo Nobel N.V., Huntsman International LLC etc.

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