Margarine Market 2018-Consumer Preference Towards Natural Products, Dietary Habits ,A Low-Cost Alternative To Butter Impacting Positively On Market Globally

Market Overview:
Since the invention of hydrogenated vegetable oil in the early 20th century, "shortening" has come almost exclusively to mean hydrogenated vegetable oil. Vegetable shortening shares many properties with lard: Both are semi-solid fats with a higher smoke point than butter and margarine. They contain less water and are thus less prone to splattering, making them safer for frying. Lard and shortening have a higher fat content compared to about 80% for butter and margarine. Cake margarines and shortenings tend to contain a few percent of monoglycerides whereas other margarines typically have less. Such "high ratio shortenings" blend better with hydrophilic ingredients such as starches and sugar.

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Market Analysis:
Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product through making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
The global Shortening market will reach xxx Million USD in 2017 and CAGR xx% 2011-2017. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of shortening by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.

Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
• All Purpose Shortening
• Emulsified Shortening
• High Stability Shortening

Company Coverage (Sales Revenue, Price, Gross Margin, Main Products etc.):
• Olenex
• ADM
• Walter Rau
• Y?ld?z Holding
• VFI GmbH
• AAK
• Zeelandia
• Puratos
• Princes Group
• HAS Group

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Application Coverage (Market Size & Forecast, Different Demand Market by

Region, Main Consumer Profile etc.
• Hospital
• Retail pharmacies

Region Coverage (Regional Output, Demand & Forecast by Countries etc.
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

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