Retail E-commerce Packaging Market Determined to Cross USD$ 21,669.7 Million By 2023 | Country Level Analysis With Current Market Size and Future Prospective

Market research future published a cooked research report on Global Retail E-commerce Packaging Market. The global retail e-commerce packaging market is expected to grow around 5.92% CAGR during the period 2016 to 2022.

Market Highlights

The global retail e-commerce market has been witnessing a strong growth over the last few years due to increased internet penetration which resulted in the growth of online shopping. In which, the consumer electronics is the widely used segment of the electronics industry. It includes products intended for everyday use most often in entertainment and communications. Furthermore, apparel & accessories has become the major focus of all ecommerce players and is expected to grow by leaps and bounds.

The global retail e-commerce packaging market is poised to grow at 5.92% CAGR and is estimated to reach USD 21,669.7 million by the end of forecast period.

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The global Retail E-commerce Packaging market is currently dominated by few players namely -

• International Paper Company
• Nippon Paper Industries Co. Ltd
• Smurfit Kappa Group
• Mondi Group
• DS Smith Plc.
• Packaging Corporation of America
• Rengo Co. Ltd
• Orora Packaging Australia Pty Ltd.
• Klabin S.A.
• Georgia-Pacific LLC.

On the basis of key strategies adopted by the companies in the global retail e-commerce packaging market, the Rengo had the maximum number of mergers and acquisitions during the period 2014 to 2017. Packaging Corporation of America also accounted for a large share in the mergers and acquisitions in the period.

During the same period, DS Smith Plc. (U.K.) had completed the acquisition of Deku-Pack (Denmark). Deku-Pack is a specialist in Point of Sale and display products and services for in-store marketing. The acquisition would enhance DS Smith’s customer offering both geographically and to expand its market segment.

International Paper Company majorly focuses on merger and acquisition. Through acquisition the company wants to grow its business globally, maintain local presence and also to allocate capital in such a way that it will lead to deliver return above cost of capital.

Nippon Paper Industries had integrated the capabilities from base paper to the liquid packaging carton business. This led to added value for customers. Acquisition also helped to create synergy with existing business. Similar is the case with Smurfit Kappa Grou. The company, in 2015 invested USD 401.18 million in acquisitions for acquiring Grupo CYBSA and Inspirepac. During the period 2014-2017, mergers & acquisitions constituted 44.44% of the total activities of the company.

Mondi Group focuses mainly on acquiring other companies so that they can strengthen their market in Russia by improving the customer offerings. Acquisition will support the ongoing development of corrugated packaging business in Central & Eastern Europe. These will lead to the expansion of their business, globally, so as to serve better customer. Moreover, company focuses on growth in the packaging market, while investing appropriately to ensure their competitiveness.

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Increase in online shopping market:

The continuous increase in the online shopping market is fuelling the overall growth of the retail e-commerce packaging market. The ease of online shopping such as faster delivery, easier return policies, and free shipping, have made many customers switch from the traditional method of shopping. The strong consumer demand for the high variety of products and the availability of different kinds of goods, together drive the growth of online shopping market. Companies such as Amazon have ventured into the Asia Pacific markets and have faced immense competition from the local e-commerce players. China on the other hand has become one of the leading players in the industry and has witnessed expanding market. This has offered flourishing market to the packaging industry in the region.

Future Trends in Retail E-commerce Packaging

Protective packaging products are designed to protect the goods from different types of damages such as atmospheric, magnetic, electrostatic, vibration or shock. Protective packaging includes different types of boxes or storage container, liners and spacers. There is an increase in demand for protective packaging because they are widely used in online shopping industry. The growth of protective packaging is also because of the growth in the e-commerce industry. The growing trend of internet shopping, all over the world signifies the need for protective packaging, which prevents damages while transportation or storing the products.

In developing countries such as China, India, Indonesia, Thailand, Vietnam, and Mexico is having largest disposable income, due to which there is a significant growth in the manufacturing and service industry. The higher disposable income in these developing countries results in the increase in purchasing power. As a result retail e-commerce packaging market has been impacted positively.

Expansion – Growth strategy

Extensive research in this market has brought to light that mergers & acquisitions is the key strategy adopted by the major players in the global retail e-commerce packaging market. This strategy is widely adopted to increase the market share and their client base. For example, the Mondi group acquired companies such as Kalenobel to strengthen their market in Russia by improving the customer offerings. These acquisitions will support the ongoing development of corrugated packaging business in Central & Eastern Europe which will lead to the expansion of their business, globally, so as to serve customer in a much better way.

In addition to this, expansion is another strategy adopted extensively by the players to spread their geographical presence and achieve operational efficiencies. For instance, Klabin S.A. (Brazil) had opened a new pulp plant to expand its business and became the first fibre solution company in Brazil.

Based on expansions, Rengo Co. Ltd (Japan) has undergone significant number of expansions during the period 2014-2016. For instance, in April 2016, Rengo Co. Ltd (Japan) announces that its overseas affiliated company, Prepack Thailand Co., Ltd. (Prepack) has opened a new flexible packaging factory in Sinsakhon (Thailand) to leverage its extensive flexible packaging expertise in Southeast Asia region.

During the period 2014-2016, amongst all the key developments, Klabin S.A. (Brazil) accounted for a large in the partnership and collaborations. For instance, Klabin S.A. (Brazil) signed a partnership agreement in May 2015 with the country's main research entity, the National Council for Scientific and Technological Development (CNPq). The objective of this partnership is to develop new techniques for reusing solid waste from industrial activities.
Product development is also seen as a widely adopted strategy by the companies during the period 2014 to 2016. For instance, in August 2016, DS Smith Plc. (U.K.) has developed robust and eye-catching tray packaging in order to increase its sales and to attract the young generation. The materials that go into the tray were developed using extra strong 2 mm and 3 mm corrugated board in order to ensure that the trays and products are not damaged during transportation or in-store handling. This was done primarily to coincide with the launch of its new series of wine gums and liquorice sweets under the Nørregade brand.

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Segmentation: Global Retail E-commerce Packaging Market:

Global Retail e-commerce Packaging Market, By Material
• Corrugated Boxes
• Protective packaging
• Security envelopes
• Tapes & labels
• Others (Other includes insulated shipping containers, paperboard tubes, shrink film)

Global Retail e-commerce Packaging Market, By Application
• Electronics & Consumer goods
• Apparel & Accessories
• Home furnishing
• Auto Parts
• Food & Beverages
• Healthcare & Personal care
• Others (Other includes books, toys & baby products, and industrial products )

Global Retail e-commerce Packaging Market, By Region
• North America
• Europe
• Asia-Pacific
• Rest of the world

Regional Analysis

Asia Pacific has emerged as the world’s largest e-commerce hub. Asia-Pacific has witnessed a rapid growth in retail e-commerce due to rising middle class in China, India and Indonesia, and also the increase in popularity of mobile gadgets. China alone accounts for 40% of the world’s retail e-commerce sales in recent years. In China, the electronics and appliance retailers dominate the market. The domestic manufacturer are accounting for the increase in share of consumer electronics due to growing brand reputation and improved technology. E-commerce in India have transformed the working style of retail business. The growth of e-commerce industry in India is majorly due to increase in internet usage and smartphone penetration in metro cities as well as tier two & tier three cities.

The report for Global Retail E-commerce Packaging Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.

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