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India’s novel tea café industry
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Spire, Spirethoughts, India, Tea, Cafe, Industry, Retail, Outlets, Investment, Starbucks, Barista, Chaayos, Cafe Coffee Day
Owned by Sunshine Teahouse, Chaayos has opened stores in Delhi, Mumbai and Chandigarh. Bengaluru based Chaipoint and Mumbai based Tea-trails are the local competitors in the market.
Unlike Chaipoint which has 94 stores so far, Chaayos invests in repeat customers. A 24/7 store in Gurugram and 7am stores to serve breakfast are their top-selling retail models.
What brands and retail models will come to dominate India’s chai café industry?
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Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
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