Jam, Jelly And Preserves Market Report Analysis Key Trends, Application areas and Forecast by 2032

The jam, jelly and preserves market was valued at USD 1.5 billion in 2020 projected to register a CAGR of 5.5% during the forecast period, 2022-2027.

Jams, jellies and preserves are available in a wide variety of textures, flavours and colours. Jam is made from mashed or chopped fruit and sugar. Jams made from a mixture of fruits are usually called conserves, especially if they contain citrus fruits, nuts, raisins, or coconut. Jelly is a semi-solid mixture of fruit juice and sugar that is clear and firm enough to hold its shape. Preserves are made from small, uniform-sized whole fruits or fruit pieces in a clear, thick, slightly gelling syrup. The most common jelly flavours are strawberry, cherry, and the most common jam flavours are orange, mango, mixed fruit, and strawberry. Jams and jellies are fruit-sweetened with modified sugars or high-fructose corn syrup, or a combination of the two. Cane sugar chips are the best type of sugar for canning fruit. Moreover, jams and jellies contain various ingredients or combinations of them such as 1% pectin, 65% sugar, and acid concentration of pH 3.1.

Drivers

The market for jam, jelly and preserves is driven by the convenience of food supplements, preference for ready-to-eat products, different distribution channels, changes in lifestyle and food preferences. The growing public awareness of vegan and organic foods has increased the demand for jams, jellies and preserves. These factors have made jam, jelly and preserves spreads more and more popular around the world. Focusing on different flavours in spreads is an important part of keeping products fresh on store shelves. Consumer demand for exotic fruit juices, fruit content in products, and natural/organic claims is increasing. Jam, jelly and preserves products are also used in the manufacture of other food items such as cookies, cakes, salads, smoothies among others. Moreover, market players are focusing for innovative products to meet changing consumer demands. The brand focuses on making products without added sugar or artificial additives. For example, Crofter's Organic, manufacturer of organic jams and fruit spreads, added three new flavours to its line of jams in 2020. With the launch of this product, the company has responded to the growing demand for organic jams, jellies and preserves.

The regular jams contain large amounts of sugar, which improves shelf life, flavour and mouthfeel. However, amid growing health concerns, sugar is being replaced by other substitutes such as artificial sweeteners, fruit concentrates, etc. in the production of low and sugar-free jams, jellies and preserves. Also, low carb and low-fat diets is trending among the population globally. Consumers are constantly opting for healthier, tastier ready-to-eat foods such as jams, jellies, and preserved foods with less sugar and fat. For instance, in 2018, Polaner launched Polaner Fruit & Maple fruit. The product is sweetened with golden maple grove farms' pure maple syrup and is available in four flavours including strawberry, rasp, peach, and blueberry. Therefore, the growing demand for low- and sugar-free jams, jellies and preserves offer lucrative opportunity for players to establish their market presence with high-quality products enriched with zero-calorie sweeteners and natural preservatives.

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Flavour Insights

Fruits such as raspberries and blueberries are combined with special ingredients such as spices, herbs, honey and chia seeds to create low and sugar free jams, jellies and preserves. As low-carb, low-fat diets become more popular around the world, consumers are constantly looking for healthy, delicious, and convenient food options such low-sugar, low-fat jams, jellies, and preserves. The convenience of purchasing such products in nearby stores is associated with constant growth.

Regional Insights

By region, the global jam, jelly and preserves market is segmented into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa. The rising demand for convenient foods has boosted the market for jam, jelly, and preserves in North America. The jam, jellies, and preserves manufacturers in North America use ripe and semi-ripe fruits and sugar substitutes such as pectin to add colour and flavour to their products. North America has a growing demand for healthy, nutritious, innovative and organic jams, jellies and preserves. Recently, there has been a shift from standard sweet jam, jelly, and preserves to other flavours such as sweet and savoury, sweet and smoky, and sweet and savoury. For instance, according to the majority of American consumers (77%) use fruit jams, jellies and marmalades for breakfast. In addition to established brands, there is a significant increase in the number of local brands by country offering similar products at more competitive prices. The availability of local products at reasonable prices creates competition in the market. As the number of private brands increases, price competition in the market becomes more intense. Competition has forced many established international brands to differentiate their products from those of local manufacturers, leading to product innovation in the market.

Key Companies Insights

Key players are focusing on technology collaborations, partnerships, mergers and acquisitions strategies to gain competitive advantage and expand product portfolios and business footprints. Manufacturers introduce product innovations in terms of products, ingredients, flavours, prices, and packaging, resulting in a high level of competition in the market. Also, high industrial profitability has prompted manufacturers to adopt strong competitive strategies. Moreover, key players are heavily using product innovation as a key strategy to consolidate the market. These companies are increasing their investment in research and development to create products that meet consumer needs, expand their presence, and maintain their market position. For example, Jumel Jams launched a line of sugar-free jams through online stores in 2020. The range included four flavours of stevia sweetener with gluten-free and low-salt properties.

Some of the key players operating in the global jam, jelly and preserves market include:

· Andros Foods USA, Inc. (Bonne Maman)

· B&G Foods, Inc

· Baxters Food Group

· Bonne Maman

· Braswell's, Welch's

· Conagra Brands, Inc

· Crofters Food Ltd

· F. Duerr & Sons Ltd

· Ferrero International SA

· GD Foods

· Hindustan Unilever Limited

· Kraft Heinz Company

· Murphy Orchards

· National G. Cooperative Association, Inc.

· Nestle India Ltd.

· Orkla ASA

· Ritter Alimentos SA

· RochakAgro Food Products Pvt Ltd

· The Hain Celestial Group, Inc

· The Hershey Company

· The J.M. Smucker Company

· The Kraft Heinz Company

· The Nashville Jam Co

· Unilever

· Welch Foods, Inc.

· Wilkin & Sons Ltd

· WT Lynch Foods Limited

· Other Players

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Segments

By Type

· Jams

· Jellies

· Preserve

By Flavours

· Mango

· Blackberry

· Raspberry

· Strawberry

· Apricot

· Others

By Ingredients

· Fruits

· Pectin

· Acids

· Essence

· Sugar

· Food Additives

· Others

By Distribution Channel

· Supermarkets/Hypermarkets

· Convenience Stores

· Online Retail

· Others

Key Points:
Define, describe and forecast Jam, Jelly and Preserves product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.

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