openPR Logo
Press release

Data Management Platforms Market Intelligence and Analysis for Period (2016-2026)

09-08-2017 11:31 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Future Market Insights

Data Management Platforms Market Intelligence and Analysis

Data Management Platform is a data warehouse that collects large amount of data, sorts it according to various verticals and stores it and finally releases information in a way which is useful for marketers, publishers and other businesses. They harbor and manage any form of information. For a marketer, DMP’s usually manage cookie IDs which are used to generate various audience segments, which are in turn used to target online ads to specific set of users.

Due to the rise of ad technology, advertisers now buy media across a vast array of sites and through various middlemen. The advantage of a Data Management Platform is that it can link all the advertiser’s activity with audience data and resulting campaign into one consolidated location and use that data to optimize future media buys and ad creative. Hence Data Management Platform is the most beneficial to marketers, agencies and publishers. But one of the drawback of a DMP is without being linked to another technology, it single-handedly cannot do much. Therefore usually the information of a DMP is fed into a Demand Side Platform (DSP) which helps to inform ad buying decisions.

The work of a DMP can be divided into a three step process:

Import data: Collects data through various sources and organizes it at customer level

Find segments/cluster: Consumers whom to target the messages. The segments can be manually made by the user or the DMP can make it automatically make it for you.

Send instructions: Whom to send it, through which channel/medium and what message to send

There are various channels through which data can be integrated in a DMP, they are:

1st party data integration: integrated with ad servers, demand side platforms and supply side platform

2nd party data integration: combines data from 1st party users with data of strategic partners

3rd party integration: standard integration with 3rd party data providers like social media platforms

Offline data integration: integrate data from offline sources

Mobile data integration: integrate data from mobile devices

Data export tools: can extract data from a DMP in bulk

Marketers can make use of Data Management Platform for the following:

Import data

Match customer IDs

Collect new data

Help define groups

Provide access to data vendors

Estimate price and reach

Suggest new groups of people to target

Use above information to buy advertising

Generate reports

Request Report Sample@ https://www.futuremarketinsights.com/reports/sample/rep-gb-1933

Data Management Platforms Market: Drivers and Challenges

The presence of digital marketing plays a vital role in the growth of data management platforms market. The marketing and advertising agencies have grown more competitive over the past few years, also personalization of ads to various target markets has increased which has led to many agencies adopting DMPs. DMPs can easily unify data from multiple sources and also segment the users to different categories based on their behavior pattern. This intuitiveness has driven many marketers to shift to DMPs.

Also, there are new sources of first party data which are emerging such as TV set-top boxes, data collected from automobile and wearable technology. Hence, Internet of Things is one of the major driving factors of marketers adopting DMPs.

The challenges that are being faced are that sometimes based on the information available from a DMP, a marketer may come up with some strategy, but it becomes counterproductive if the user has already purchased that item from somewhere else. Also, many a times it happens that users just browse through websites to check out a certain product, but never end up purchasing it. In that case the time and resource invested in formulating a strategy for such kind of users will go to vain.

Personalization is one more method by which marketers target their audience, but this can again act in a negative way because it might happen that multiple users will be making use of same device, in that case the marketer is unsure whether the advertisement was displayed to the correct end user.

One more challenge is that the mobile platform behaves differently than other technologies. Quite frequently there are no cookies available in a mobile device. Hence, picking up data by default will not work on such devices. Therefore data management platforms have to function beyond cookies to be really effective.

Data Management Platforms Market: Segmentation

Segmentation On The Basis Of Type:

Open Data Management Platforms: The access to data is more open for third party agencies. The data which is collected via Open DMPs is related to demographic and audience data, website information and other advertising related data.

Visit For TOC@ https://www.futuremarketinsights.com/toc/rep-gb-1933

Private Data Management Platforms: They can be either used along with open DMPs or can be used as a standalone platform. This data includes information on user profiles and client purchases.

Segmentation On The Basis Of End-User:

Advertisers: Can segment their customers and also target new customers

Publishers: Can sell their specific solutions for target audience to advertisers

Key Market Players

The major players present in the Data Management Platforms Market are Adobe Systems, Inc., Oracle BlueKai, IgnitionOne, Inc., Rocket Fuel, Inc., NeuStar, Inc., MediaMath Inc., V12 Group Inc. and Lotame Solutions Inc.

ABOUT US:
Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services, which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, an aerial view of the competitive framework, and future market trends.

CONTACT:
Future Market Insights
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
F: +1-845-579-5705
Email: sales@futuremarketinsights.com
Website: www.futuremarketinsights.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Data Management Platforms Market Intelligence and Analysis for Period (2016-2026) here

News-ID: 705489 • Views:

More Releases from Future Market Insights

Global Lithium Ion Battery Separator Market Projected to Reach US$ 3,256.7 Million by 2032
Global Lithium Ion Battery Separator Market Projected to Reach US$ 3,256.7 Milli …
The lithium-ion battery separator is a critical component in lithium-ion batteries, responsible for preventing short circuits and ensuring safe and efficient battery performance. It acts as a physical barrier between the positive and negative electrodes, allowing lithium ions to pass through while blocking the flow of electrons. With advancements in separator technology, these separators play a key role in enhancing battery capacity, cycle life, and overall safety in various applications,
Industrial Drums Market on a Trajectory to Reach US$ 17.6 Billion by 2027, Bolstered by a Robust 7.1% CAGR from 2022
Industrial Drums Market on a Trajectory to Reach US$ 17.6 Billion by 2027, Bolst …
The Industrial Drums Market is experiencing a steady and promising trajectory, with an estimated value of US$ 12.5 billion in 2022, projected to escalate to US$ 17.6 billion by 2027 at a commendable Compound Annual Growth Rate (CAGR) of 7.1%. This growth is substantiated by a 6.6% CAGR in volume during 2022-27, as per Future Market Insights. Anticipated to expand 1.5 times within this period, the market presents alluring prospects for industry
Supermarkets, Convenience Stores, and Eco-friendly Choices Fuel the Expansion of the Metal Cans Industry, Catering to Health-conscious and Environmentally-aware Consumers
Supermarkets, Convenience Stores, and Eco-friendly Choices Fuel the Expansion of …
The metal cans market is predicted to grow at a CAGR of 5% over the forecast period, according to research by Future Market Insights. The industry's estimated value is expected to increase from US$ 56 Bn in 2023 to US$ 91.1 Bn by 2033. The market for metal cans has been driven by the heightened demand for the product in food and beverages industry. Metal cans helps prolong shelf-life of perishable
Folding IBCs Market Poised for Growth: Expected to Reach US$ 528 Million by 2027 with a 4.8% CAGR
Folding IBCs Market Poised for Growth: Expected to Reach US$ 528 Million by 2027 …
The folding intermediate bulk containers (IBCs) market is on a growth trajectory, with an estimated value of US$ 418 million in 2022, projected to reach US$ 528 million by 2027, showcasing a Compound Annual Growth Rate (CAGR) of 4.8%. Remarkably, the China folding IBCs market defied initial pandemic-related skepticism and is anticipated to grow by 6.9% year on year in 2022. Despite global challenges, China's folding IBCs market is poised to contribute

All 5 Releases


More Releases for DMP

Data Management Platform (DMP) Software Market: Competitive Dynamics & Global Ou …
LP INFORMATION offers a latest published report on Data Management Platform (DMP) Software Market Analysis and Forecast 2019-2025 delivering key insights and providing a competitive advantage to clients through a detailed report. According to this study, over the next five years the Data Management Platform (DMP) Software market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$
Data Management Platform (DMP) Software Market: Competitive Dynamics & Global Ou …
LP INFORMATION offers a latest published report on Data Management Platform (DMP) Software Market Analysis and Forecast 2019-2025 delivering key insights and providing a competitive advantage to clients through a detailed report. According to this study, over the next five years the Data Management Platform (DMP) Software market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$
Dental Amalgam Market Growth and Opportunity Assessment by Major Key Players-DMP …
The Dental Amalgam Market is expected to reach $ 500 million by the end of 2023, this market is projected to growing at a CAGR of ~ 5 % during 2017-2023. The market drivers for dental amalgam include rising cases of tooth decay caused by rise of risk factors such as high sugar diets, fast foods, sedentary lifestyles etc. The development of high quality corrosion resistant and stronger amalgams with
Dental Amalgam Market 2018 to 2023 Along with DMP dental, Patterson dental, APL …
Global Dental Amalgam Market- Overview Dental amalgam are alloys consisting of liquid mercury and metal alloy of copper, zinc, silver, gold etc. which are used to fill cavities caused by tooth decay. There has been advancements in materials such as use of high-copper alloys which has higher strength, less corrosion, and minimal sensitivity to effects when placed in tooth cavity. Another development has been the replacement of zinc with the amalgam
Dental Amalgam Market Overview 2018 Global Industry Key Players DMP dental, Patt …
The market Drivers for Dental Amalgam Include Rising cases of Tooth Decay Caused by Rise of Risk Factors Such as High Sugar Diets, Fast Foods, Sedentary Lifestyles etc. Global Dental Amalgam Market- Overview The Dental Amalgam Market is expected to reach $ 500 million by the end of 2023, this market is projected to growing at a CAGR of ~ 5 % during 2017-2023. The market drivers for dental amalgam include rising
Dental Amalgam Market Professional Outlook by Global Industry Key Players DMP de …
The Dental Amalgam Market is expected to reach $ 500 million by the end of 2023, this market is projected to growing at a CAGR of ~ 5 % during 2017-2023. The market drivers for dental amalgam include rising cases of tooth decay caused by rise of risk factors such as high sugar diets, fast foods, sedentary lifestyles etc. The development of high quality corrosion resistant and stronger amalgams with