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Most up-to-date model of the Titanic wreck

03-28-2012 05:40 AM CET | Science & Education

Press release from: ixtract GmbH

In a global exclusive, ixtract developed the currently most up-to-date model of the Titanic wreck for National Geographic magazine and RMS Titanic, Inc.

Titanic sunk during its maiden voyage to New York as a result of a devastating collision with an iceberg in April 1912. On the occasion of the 100th anniversary of the catastrophe, National Geographic magazine is publishing an up-to-date model of the wreck in its April issue. It was realized by the Berlin infographics agency ixtract, which in doing so was able to work with the most up-to-date images from the last underwater Expedition in 2010, funded by RMS Titanic, Inc.  The imaging was supplied by Advanced Imaging and Visualization Laboratory, Woods Hole Oceanographic Institution.

The  remarkable graphic will appear in the print editions of the National Geographic magazine around the world, on its website and as a special 3D feature in the magazine’s April edition for  iPad.  It is the most up-to-date realistic 3D visualization of most likely the most famous ship wreck in the world, which lies on the North Atlantic sea bed, approximately 4000 meters beneath the ocean. National Geographic and RMS Titanic, Inc. thus placed great importance on a model true to the original which also takes into account the advanced deterioration of the wreckage as precisely as possible. In order to meet the high requirements regarding scientific accuracy, the infographic experts at ixtract did not just work with the most up-to-date underwater photographs - thousands of individual shots - but also included the original construction plans of the Ship in the design. In doing so, a unique and precise model came into being within just three weeks of production time in around 400 hours. The model's authenticity was confirmed by scientists and participants in expeditions and this can even be seen online from all directions.  
Stefan Fichtel, the Managing Director and Creative Director at ixtract, views the project as exceptionally positive and is pleased about the evidence of trust which the renowned geographical and scientific magazine places in his young agency:
"We very much appreciate that one of the top institutions of international scientific journalism such as National Geographic magazine entrusted us with a task as complex as this. I am even more pleased that we were able to produce a result that went beyond all expectations and which will surely bring the readers of the electronic magazine in particular much enjoyment".

The ixtract Titanic model can be seen in the April edition of the National Geographic magazine as well as on their internet site where you can also subscribe to the iPad app.  

Also, the ixtract‘s Titanic model will be on display after April 15th in Titanic: The Artifact Exhibition in museums around the world and on the website of RMS Titanic, Inc. For a full list of cities where this model and more exclusive content from Expedition 2010 will be on display, visit the official website of RMS Titanic, Inc.

About ixtract
ixtract makes complex content and processes understandable for everyone with intelligent infographics. Regardless of whether they are in print form or online, animated or interactive: thought-out visualizations awaken the interest of the public on first glance and sustainably place information in one's mind. For further information please visit www.ixtract.de

About RMS Titanic, Inc., a wholly owned subsidiary of Premier Exhibitions, Inc.
RMS Titanic, Inc., a wholly owned subsidiary of Premier Exhibitions, Inc. (NASDAQ:PRXI), is the only company permitted by law to recover objects from the wreck of Titanic. The Company was granted Salvor-In-Possession rights to the wreck of Titanic by the United States District Court for the Eastern District of Virginia, Norfolk Division in 1994 and has conducted eight research and recovery expeditions to Titanic recovering approximately 5,000 artifacts. The Company is located in Atlanta, Georgia, and also serves as a leading presenter of museum quality exhibitions throughout the world. As the recognized leader in developing and displaying unique exhibitions for education and entertainment  the Company tours multiple experiences including the blockbuster "Titanic: The Artifact Exhibition," now seen by more than 25 million worldwide. For more information on RMS Titanic, Inc. please visit www.rmstitanic.net. For additional information about Premier Exhibitions, Inc. please visit www.prxi.com.

Stefan Fichtel
ixtract GmbH
Gniesenaustr. 111
10961 Berlin
Germany
Tel: +49 30 68323521
E-Mail: info@ixtract.de
www.ixtract.de

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