Web Analytics Market With Players Like Google, Woopra, MicroStrategy, SimilarWeb, Netbiscuits, Mixpanel, Adobe, Microsoft, IBM, Facebook, Clicktale, Webtrends, Tableau Software, Yahoo, SAS, AT Internet, Comscore, Inc., Teradata, Splunk, Upsight, Hootsuite

The web analytics market has analyzed significant development in recent years and will highlight increased demand in the upcoming forecasted years. The developing interest for web analytics industry is a key factor driving the market development in the forecast time. The quick utilization is creating major opportunities for the purchasers, suppliers, and distributors in the web analytics market. Also, the analytical study examines all the key angles that have been affecting trends of the industry over the market development.

While planning this web analytics report, customer business skill is understood to identify tangible growth opportunities. Also, the strategic model around the growth objective is structured by investigators, with detailed route-to-market analysis, abilities to be leveraged and created, just as any potential pitfalls. The web analytics market research report delivers a comprehensive analysis of the market structure along with the forecast of the diverse segments and sub-segments of the market. The web analytics report considers an in-depth description, competitive scenario, wide product portfolio of key vendors and business strategy adopted by competitors along with their SWOT analysis and Porter's five force analysis.

Global web analytics market is expected to reach USD 5.1 billion by 2025 from USD 2.1 billion in 2017 and is projected to grow at a CAGR of 23.4 % in the forecast period of 2018 to 2025.

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Web analytics are applicable in various vertical retail & consumer goods, BFSI, government, travel & hospitality, media & entertainment healthcare & life sciences, telecommunication & it and others. The renowned players in web analytics market are

· Adobe

· IBM

· Teradata

· SAS

· TABLEAU SOFTWARE

· Google

· MicroStrategy

· AT INTERNET

· Clicktale

· Woopra

· Mixpanel

· Upsight

· Netbiscuits

· Others

The Various technological advancements by key players are driving the growth of the web analytics market. A Web analytics is a collection, analysis and measurement of web data, which provide data A Web analytics is a collection, analysis and measurement of web data, which provide data about the number of page viewed and number of visitors to a website. It is also known as digital analytics. It is a set of strategic procedure executed to maximize online and e-commerce activities. Benefits of Web Analytics are visitors count, track bounce rate, identify exit pages: measure web traffic, identify target market and many more.

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Market Segmentation: Global Web Analytics Market

The market is based on solution, service, deployment type, application and geographical segments.

· Based on solution, the market is segmented into

· Search engine tracking & ranking

· Heat map analytics

· Marketing automation

· Behavior based targeting

· Based on service, the market is segmented into

· Professional services

· Support and maintenance

· Based on deployment type, the market is segmented into

• Cloud
• On-premises

· Based on application, the market is segmented into

• Social media management targeting & behavioral analysis
• Targeting & behavioral analysis
• Multichannel campaign analysis
• Performance monitoring

· Based on geography, the market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific and Middle East & Africa. Some of the major countries covered in this report are

· U.S.

· Canada

· Germany

· France

· U.K.

· Netherlands

· Switzerland

· Turkey

· Russia

· China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others.

The global web analytics market is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in market in order to sustain in long run. The Web Analytics market report contains data for historic years 2016, the base year of calculation is 2017 and the Web Analytics forecast period is 2018 to 2025.

Market Drivers and Restraints:

· Rising growth in aligning organizational core work with business objectives

· Growth in data volumes creating demand for web analytics demand for graphics software in business processes

· Increasing awareness about the effective utilization of vast chunks of unorganized data

· Improving performance of web analytics solutions

· Stringent external regulations across regions

· lack of professionals in the industry

· Presence of open source vendors

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