Press release
London location game pokes fun at Chancellor
New London location game, “The Chancellor’s Gold” offers players unique tour of London and chance to win real gold3 May 2011, London: A location-based smartphone app and website game called “The Chancellor’s Gold” launches today offering players the chance to win real gold by identifying clues linked to London landmarks and locations throughout May to August.
Interactive Places, a developer of location-based experiences including smartphone apps, has developed The Chancellor’s Gold around the idea that the Chancellor has a gold stash hidden somewhere in London that players have to find before he does.
Seven location-based photo puzzles will be released each month via The Chancellor’s Gold smartphone app that people will need to solve before progressing to the next stage of the game. Players simply download “The Chancellor’s Gold” mobile app from Apple’s App Store to their iPhone, iPod Touch or iPad to play the location game while exploring London in person or online.
If the player is physically in London searching for location clues, they simply input details to their mobile phone as they solve the clues and further instructions are provided to the next puzzle. The Chancellor’s Gold website, Facebook page (“The Chancellor’s Gold”) and Twitter pages will support the game. Players around the world will be able to play The Chancellor’s Gold online using the website and Google Maps. The Facebook and Twitter pages will provide some clues and a place for discussion about the game.
Tom Bennett, founder, Interactive Places, said: “The Chancellor’s Gold offers people visiting London in person or online the chance to tour the city’s famous landmarks, and not so famous locations in a unique way, linked to a series of cryptic puzzles. The game adds a fun element to visiting London while also providing interesting background information on the location or landmark as part of the puzzles. The added bonus that you can win up to £8000 worth of gold is also a big incentive to give it a go.”
The Chancellor’s Gold game runs May to August and each month players have the chance of winning real gold worth £1000, with an August grand prize worth £5000. Some of the clues in the months, May to July, will help in the final August puzzles.
-ends-
Notes to editors:
Photography available on request.
About Interactive Places
Founded in 2007, Interactive Places is a company that develops location-based experiences using different digital media including smartphone applications.
Interactive Places’ clients include heritage sites, museums and galleries, cities and countryside locations including The Palace of Whitehall, The National Trust, Bristol City Council and Technology Strategy Board. From tours, stories and puzzles to games and treasure hunts, the company aims to inform, entertain and educate visitors to locations in inspiring ways.
Five celebrities' favourite London locations
Alistair Cook, England cricketer - St Paul's Cathedral
Peaches Geldof, TV presenter - "quaint" Angel
Paul Smith, fashion designer - Sir John Soane's Museum
Henry Cookson, adventurer - Houses of Parliament
Karen Gillan, Dr Who actress - Brick Lane
Five quirky London landmark facts
Big Ben - Despite what people think, Big Ben is not the name of the tower but the bell that chimes the tunes.
Buckingham Palace - the Palace was bombed seven times in the War but the Queen Mother reportedly said: “I’m glad we’ve been bombed, now I can look the East End in the face.”
Marble Arch - Marble Arch was only moved to Hyde Park corner in the 1850s, prior to that it served as the main entrance gate to Buckingham Palace.
St Paul’s Cathedral - With the second largest dome in Europe, its design means everything said on one side of the gallery can be equally heard on the other side 107 ft away.
Eros Statue - Contrary to popular belief The Eros Statue in London is not the Greek God of Love but represents the Angel of Christian Charity.
source: londondrum.com
smartphone app developer
Interactive Places
Pervasive media studios
Anchor Road
Bristol
BS15DB
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