Wi-Fi Analytics Market Global Key Players, Trends, Share, Industry Size, Key Developments, Opportunities, Forecast To 2026 By Prominent Players: Cisco, Purple, Ruckus Wireless, Fortinet

Wi-Fi Analytics Market Size – USD 3 billion in 2018, Market Growth - CAGR of 23.7%, Market Trends – Growing usage of public Wi-Fi hotspots across various locations.

The Wi-Fi Analytics market is expected to grow from USD 3 billion in 2018 to USD 26 billion by 2026, at a CAGR of 23.7% during the forecast period. Intense competition between offline retail businesses and online retail businesses to attract more customers by providing them better customer experience on the basis of data gathered from Wi-Fi hotspots is expected to drive the growth of Wi-Fi analytics market. Growing usage of Wi-Fi hotspots across various location and increasing penetration of smart devices such as smartphones, tablets, etc. have paved the way for retail businesses especially brick-and-mortar retail businesses to get easy access to consumer data relevant to their business and strategize accordingly. Moreover, initiatives taken by governments towards the development of smart infrastructure in cities is further expected to fuel the growth of the market.

The concern pertaining to the privacy of customers arising as a result of the tracking of the customers’ (having Wi-Fi enabled devices) location using Wi-Fi may have a negative impact on Wi-Fi analytics market. Also, certain government regulation regarding the use of data accessed through Wi-Fi may also hinder the growth of the market.

Players will require increased investments to tackle these challenges and facilitate growth in the coming years. This report comprises drivers, restraints, opportunities, and challenges pertaining to the Wi-Fi analytics market; and extensive value chain analysis, patent analysis, analysis of the current manufacturing capability and technology status, commercialization potential in different devices, along with market size forecasts till 2026..
In market segmentation by manufacturers, the Wi-Fi Analytics report covers the following
Cisco (US), Purple (US), Skyfii (Australia), July Systems (US), Euclid (US), Zebra Technologies (US), Cloud4wi (US), Fortinet (US), Ruckus Wireless (US), and Yelp (US) among other players.

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Wi-Fi Analytics Market split by Component, can be divided into:
Solutions
• Solutions, by Type
o Wi-Fi based location Analytics Solution
o Wi-Fi based Indoor Positioning Solution
• Services
o Services, by Type
 Professional Services
 Managed Services

Wi-Fi Analytics Market split by Application, can be divided into:
• Footfall Analytics
• Customer Experience Management
• Customer Behavior Analytics
• Customer Engagement
• Customer Loyalty Management

Wi-Fi Analytics Market split by Deployment, can be divided into:
• Cloud
• On-Premises

Wi-Fi Analytics Market split by Type of Location, can be divided into:

• Indoor
• Outdoor

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Further key findings from the report suggest:
• The Wi-Fi Analytics market is projected to grow from USD 3 billion in 2018 to USD 26 billion by 2026, at a CAGR of 23.7% during the forecast period.
• Intense competition between offline retail businesses and online retail businesses to attract more customers by providing them better customer experience on the basis of data gathered from Wi-Fi hotspots is expected to drive the growth of Wi-Fi analytics market. Growing usage of Wi-Fi hotspots across various location and increasing penetration of smart devices such as smartphones, tablets, etc. have paved the way for retail businesses especially brick-and-mortar retail businesses to get easy access to consumer data relevant to their business and strategize accordingly. Moreover, initiatives taken by governments towards the development of smart infrastructure in cities is further expected to fuel the growth of the market.
• Based on components, this report segments the market into solutions and services. The segment of Wi-Fi analytics solutions is projected to have the highest growth rate, with a CAGR 27.3% during the forecast period, owing to the growing requirement of consumer behavior data in Brick-and-mortar retail stores. By use of Wi-Fi analytics solutions, offline retail stores are better armed to increase their customers’ shopping experience.
• Based on application, this report segments the market into footfall analytics, customer experience management, customer behavior analytics, customer engagement, and customer loyalty management. The market for footfall analytics dominates the market with a revenue of USD 0.99 billion in 2018 and will continue its dominance during the forecast period. This is mainly due to the rise in competition in the retail sector to gauge the inclination of the customers towards a specific retail store or the success of a marketing campaign towards pulling in more customers.
• Based on the type of deployment this report segments the market into cloud and on-premises. The cloud-based deployment type is expected to have the highest growth rate, registering a CAGR of 28.7% during the forecast period as services and solutions of Wi-Fi analytics can be provided to widespread client directly from the cloud. The benefits offered by cloud-based deployment are flexibility, scalability, affordability, and operational efficiency.
• Based on the type of location, the market has been segmented into indoor and outdoor. The growing requirement of consumer behavior data in offline retail businesses as well as tough competition between offline and online retail store is expected to make the indoor segment have the highest growth rate of CAGR 25.2% during the forecast period.
• Geographically, this report segments the market into the regions of North America, Europe, APAC, South America, Middle East, and The region of North America holds the largest market share with a market size of USD 1.17 billion during the forecast period, owing to a swift increase in the implementation of analytics to comprehend consumer behavior as well as fast adoption of the latest trends in wi-fi connectivity.
• Key players in the Wi-Fi analytics Market include Cisco (US), Purple (US), Skyfii (Australia), July Systems (US), Euclid (US), Zebra Technologies (US), Cloud4wi (US), Fortinet (US), Ruckus Wireless (US), and Yelp (US) among other players.

Geographically, this report studies the key regions, focuses on product sales, value, market share and growth opportunity in these regions, covering:
• United States
• Europe
• China
• Japan
• Southeast Asia
• India

We can also provide the customized separate regional or country-level reports, for the following regions:
North America, United States, Canada, Mexico, Asia-Pacific, China, India, Japan, South Korea, Australia, Indonesia, Singapore, Rest of Asia-Pacific, Europe, Germany, France, UK, Italy, Spain, Russia, Rest of Europe, Central & South America, Brazil, Argentina, Rest of South America, Middle East & Africa, Saudi Arabia, Turkey, Rest of Middle East & Africa

In this study, the years considered to estimate the market size of Wi-Fi Analytics are as follows:
History Year:2017
Base Year: 2018
Forecast Year 2019 to 2026

The Wi-Fi Analytics further aims at providing insight into:
• The major industry terms and forecasts the Wi-Fi Analytics, in terms of growth rate, value as well as segmentation on the basis of technology advancements, application share, and geography.
• The market size across major regions including North America, Asia Pacific, Europe, as well as Rest of the World.
• The micro markets with regards to company growth, prospects, as well as a contribution to the Wi-Fi Analytics industry.
• Data regarding the major drivers, restraining factors, challenges and opportunities affecting the growth rate of the industry.
• Information about growing investment pockets and competitive landscape for prominent players in the industry.
• The value chain pertaining to the Wi-Fi Analytics market.

The report provides answers to the questions below:
• `What will be the status of competitive development including expansion, product and service launches and other developments?
• How much funds are major companies rolling out for their research and development activities in the Wi-Fi Analytics space?
• Based on the end user, which category of the Wi-Fi Analytics is projected to grow rapidly at the highest CAGR from 2019 to 2026?
• Among product and service types, which segment will lead the Wi-Fi Analytics industry during the forecast period?
• Which region is expected to make more sales from 2019 to 2026?

Key Points From TOC:
Chapter 1. Market Synopsis
Chapter 2. Executive Summary
Chapter 3. Indicative Metrics
Chapter 4. Wi-Fi Analytics Market Segmentation & Impact Analysis
Chapter 5. Wi-Fi Analytics Market By Type of Service Insights & Trends
Chapter 6. Wi-Fi Analytics Market By Industry Verticals Insights & Trends
Chapter 7. Wi-Fi Analytics Market By Size of Organization Insights & Trends
Chapter 8. Wi-Fi Analytics Market Regional Outlook
Chapter 9. Competitive Landscape
Chapter 10. Company Profiles

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