Rebuilding: Wildfire Stricken Los Padres Conifer Forest Gets Another 1,000 Trees to Continue Their Restoration Efforts

American Forests teams up with unlikely source –the wooden wrist watch band company, Wewood, catching lots of buzz in the trend-setting minded media, to aid their worldwide natural forest rebuilding.

Los Angeles, CA, December 07, 2010 --(PR.com)-- During the last century the world lost over 80% of its original forests. Deforestation and wildfires together contributed to this loss. The eradication of forests causes severe climate change, removes necessary natural resources and leads to extinction of many niches within that habitat. Los Padres Conifer Forest faced wild fires in 2006, 2007 and 2008 that wiped out almost the entire forest. These wildfires displaced the wildlife that depended on the forest habitat, causing an imbalance in surrounding ecosystems; plant diversity and vegetation is eradicated, and the air quality and natural drainage that the trees provided is damaged lost. Now American Forests, in conjunction with the Los Padres Conifer Forests Restoration Project, are rebuilding. WeWood, who makes wooden bracelet watches, is an Italian born 100% natural wood watches brand that commits to planting one tree per watch sold, has united with the project and is now planting their first 1,000 trees. WeWood, who partnered up with American Forests two months ago, continues to collaborate on projects where massive forest restoration is needed.

American Forests is America’s oldest non-profit conservation organization, founded in 1875. American Forest’s mission is to protect and preserve forests worldwide and to raise awareness of the global importance of forest ecosystems to all life forms. American Forests has been influential in establishing national forests and parks in addition to contributing to the constantly-changing development of methods to manage forest fires.

WeWood wood watches emerged out of Italy and are viewed as an emblem of eco-luxury and design, committed to the health of our planet. WeWood is avant-garde in styling wide watch bands and wooden bracelets of all natural materials and hails sophisticated sustainability. The WeWood website states, “A philosophy not implemented is only a dream.” Conversely, WeWood Timepieces offer an avenue to make a difference. The WeWood philosophy continues, "One timepiece plants one tree, and together we help to ensure the health and survival of the natural world. One Watch – One Tree – One Planet.”

These 1,000 trees are the first of many, as the partnership between American Forests and WeWood grows. The 100% natural wood, toxin free wide band watches help fuse fashion and lifestyle, and WeWood suggests that many trees will be donated in conjunction with American Forests in the near future.

WeWood is available at selected retailers and online at www.we-wood.us

WeWood is promoted and distributed in North America by Lever Your Business.

Contact Details

LYB Productions
7401 Hollywood Blvd Suite 2
Los Angeles, CA 90046
Email: contact@leveryourbusiness.com
Websita: http://we-wood.us/

These 1,000 trees are the first of many, as the partnership between American Forests and WeWood grows. The 100% natural wood, toxin free wide band watches help fuse fashion and lifestyle, and WeWood suggests that many trees will be donated in conjunction with American Forests in the near future.

LYB Productions
7401 Hollywood Blvd Suite 2
Los Angeles, CA 90046
Email: contact@leveryourbusiness.com
Websita: http://we-wood.us/

This release was published on openPR.