Loyalty Management Industry Analysis By Solution Customer Loyalty, Employee Retention, Channel Loyalty, BFSI, Travel & Hospitality, Retail & Consumer Goods, IT & Telecommunication, Media & Entertainment, Healthcare & Life Sciences

One of the main challenges for customer-oriented enterprises is to create a strong bond between customers and the brand. Loyalty Management can be summarized as a series of activities aimed at better serving customers. The concept explores the ways in which companies can acquire, engage and retain their customers and reviews the relationship between customer retention and the other aspects of the business.

The Global Loyalty Management Market accounted for USD 1.56 billion in 2016 growing at a CAGR of 22.8% during the forecast period of 2017 to 2024. The upcoming market report contains data for historic year 2014, 2015, the base year of calculation is 2016 and the forecast period is 2017 to 2024.

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Global Loyalty Management Market By Geography, Solution (Customer Loyalty, Employee Retention, Channel Loyalty), Deployment Type (On-Premises, On-Demand), Organization Size (SMEs, Large Enterprises), Vertical (BFSI, Travel & Hospitality, Retail & Consumer Goods, IT & Telecommunication, Media & Entertainment, Healthcare & Life Sciences, Manufacturing)- Industry Trends and Forecast to 2024

Top Competitors of Market:

Oracle,
IBM Corporation,
SAP SE,
TIBCO Software Inc.,
MicroStrategy Incorporated,
Kobie Marketing, Inc,
FIS,
Bond Brand Loyalty Inc.,
Comarch SA,
Aimia Inc.,
Brierley+Partners,
Epsilon,
ICF International, Inc.,
Maritz,
Lumata

Table of Contents

INTRODUCTION
1.1.             OVERVIEW OF THE GLOBAL loyalty management MARKET

1.2.             CURRENCY AND PRICING

1.3.             LIMITATION

1.4.             MARKETS COVERED

2             MARKET SEGMENTATION

2.1.             KEY TAKEAWAYS

2.2.             ARRIVING AT THE GLOBAL loyalty management MARKET SIZE

2.3.             GLOBAL loyalty management MARKET: RESEARCH SNAPSHOT

2.4.             ASSUMPTIONS

3             MARKET OVERVIEW

3.1.             DRIVERS

3.2.             RESTRAINTS

3.3.             OPPORTUNITIES

3.4.             CHALLENGES

4             EXECUTIVE SUMMARY

5             PREMIUM INSIGHTS

5.1.             vendor positioning grid and investment oppurtunities

5.2.             technololgical advancements

5.3.             insights on technological developments in the global loyalty management market

5.4.             market regulatory scenario by country

5.5.             interview key insights

6             GLOBAL loyalty management MARKET, BY solution

6.1.             OVERVIEW

6.2.             Customer Loyalty

6.2.1.               customer loyalty, by component

6.2.1.               customer loyalty, by type of analytics

6.3.             Employee Retention

6.4.             Channel Loyalty

7             GLOBAL loyalty management MARKET, BY Deployment Type

7.1.             OVERVIEW

7.2.             On-Premises

7.3.             On-Demand

8             GLOBAL loyalty management MARKET, BY Organization Size

8.1.             OVERVIEW

8.2.             Small & Medium-Sized Enterprises

8.3.             Large Enterprises

9             GLOBAL loyalty management MARKET, BY Vertical

9.1.             OVERVIEW

9.2.             Banking

9.3.             Financial Services and Insurance

9.4.             Travel & Hospitality

9.5.             Retail & Consumer Goods

9.6.             IT & Telecommunication

9.7.             Media & Entertainment

9.8.             Healthcare & Life Sciences

9.9.             Manufacturing

9.10.          others

10           GLOBAL loyalty management MARKET, BY type of
offering Capacity

10.1.          OVERVIEW

10.2.          Technology Platform Capabilities

10.3.          Service Delivery Capabilities

10.4.          Loyalty Strategy Design

10.5.          Loyalty Management

10.6.          Loyalty Marketing

10.7.          Analytics and Measurement

11           GLOBAL loyalty management MARKET, BY GEOGRAPHY

11.1            COUNTRYWISE GLOBAL loyalty management MARKET,
(ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)

11.1.1              NORTH AMERICA

11.1.2              EUROPE

11.1.3              ASIA-PACIFIC (APAC)

11.2            KEY PRIMARY INSIGHTS: BY MAJOR COUNTRIES

12           GLOBAL loyalty management MARKET: COMPETITIVE LANDSCAPE

12.1.          GLOBAL loyalty management MARKET:
COMPANY SHARE ANALYSIS

12.2.          MERGERS & ACQUISITIONS

12.3.          NEW PRODUCT DEVELOPMENT & APPROVALS

12.4.          EXPANSIONS

12.5.          REGULATORY CHANGES

12.6.          PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS

13           GLOBAL loyalty management MARKET, COMPANY PROFILES

13.1            Oracle

13.2            IBM Corporation

13.3            SAP SE

13.4            Aimia Inc.

13.5            Comarch SA.

13.6            Bond Brand Loyalty INC.

13.7            Brierley+Partners

13.8            Epsilon

13.9            ICF Inc.

13.10         Kobie Marketing, Inc.

13.11         Tibco Software inc.

13.12         Maritz

13.13          FIS

13.14         Microstrategy Incorporated

13.15         Lumata

14           APPENDIX

15           ABOUT DATA BRIDGE MARKET RESEARCH

 
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Market Drivers and Restraints:

Growing Mobile Technology
Stringent Government Regulations
Increasing Focus of Loyalty Programs
Growing Usage of Rewards Points
Growing Incentives For Making Future Purchases

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