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Press Releases from ESV Digital (2 total)

Google Analytics Segments Vs Filters

London/UK – 23th October 2018. One of the most common questions I’m asked about Google Analytics is the difference between a segment and a filter and the main use case of each of them. I’m often asked why you would ever use a filter when a segment does the same job and vice versa. In today’s post, I’m going to briefly run you through what segments and filters are, how they

How To Automate Yourself to Success in PPC

London/UK – 16th October 2018. Since the main purpose of PPC (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely. However, Google, in particular, have been investing massive sums in “Machine Learning” so as to reduce marketers’ reliance on human management of campaigns. Whilst we’re in this hybrid stage (a little like where we’re at with self-driving cars) it