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Press Releases from NYCA (6 total)

NYCA Takes an Unconventional Detour in New Campaign For National City Mile of Ca …

Full-service San Diego-based marketing agency NYCA shows why it doesn’t make sense to buy a car anywhere else in a new campaign designed to drive customers to the National City Mile of Cars dealerships. “As the auto industry comes out of two difficult years and competition in the local market increases, brand awareness is no longer enough,” said Michael Mark, creative director/ceo of NYCA. “So we set out to develop

NYCA To Launch BioPharma's Greens To Go

NYCA has been chosen by BioPharma Scientific, Inc. to help launch Greens To Go, a new organic Superfood Fruit & Veggie Mix which packs up to five servings of fruits and vegetables in a powder that mixes instantly in eight ounces of water. “I couldn’t be more excited to work with NYCA,” said Bob Herrmann, CEO of BioPharma Scientific, Inc. “I know with their smarts,

NYCA Strategic Planner Explores Spending Habits of Baby Boomers in New Book, “ …

“Baby Boomers have revolutionalized markets and products throughout their lives,” says Michelle Edelman, Vice President/Director of Strategic Planning for full-service San Diego-based advertising agency NYCA. To address the impact of this influential group, Edelman has co-written “After Sixty,” available this month from Paramount Market Publishing. “The book explores how this huge buying group will spend in the next decade,” says Edelman, who came to NYCA last year from Ogilvy & Mather,

NYCA Makes iPod® Big as Life in New Ads for ViewSonic's ViewDock™

Full-service marketing agency NYCA introduces ViewSonic’s ViewDock, the world’s first LCD display with integrated iPod docking station, through two new ads that show off its superior audio-visual qualities. “The ViewSonic ViewDock work demonstrates to consumers that their beloved iPods can be an even bigger part of their lives with the ViewDock,” says Michael Mark, creative director/ceo of NYCA. The “Kung Fu” print ad shows how the ViewDock can turn a handheld

NYCA Redefines What It Means to Be a Golfer in Global Marketing Campaign for Tay …

More than fathers. More than US Open winners. More than anything, they are golfers. They define themselves by the game they love. “I Am A Golfer,” a new advertising campaign created by full-service marketing agency NYCA (, is a platform that positions TaylorMade as the brand for authentic golfers. “Authentic golfers are those who have the game in their blood,” says Michael Mark, creative director/CEO of NYCA. “They can be amateurs

NYCA Plays to Win with New Advertising Campaign for ViewSonic

In the third ad of its popular “Reality” campaign, NYCA continues to position ViewSonic as the manufacturer who “gets” gamers. While the first two ads focused on ViewSonic’s LCD displays, which feature widescreens and the industry’s fastest response time, “Freeze” introduces the new N4060w premium LCD TV. Taking reality gaming to the next level, “Freeze” communicates the real experience the N4060w creates through HDMI optimized graphics and surround sound. In

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