Mobile Application Testing Solution Market 2018 expected to reach USD 165 billion by the end of 2023 with approximately 14% CAGR

Market Synopsis of Mobile Application Market

The Mobile Applications market holds some of the major application development players like Willow Tree, Inc (U.S.), Google Inc (U.S.), Nokia Corporation (Finland), Amazon Inc (U.S.), Intellectsoft US (U.S.), Microsoft Corporation, (U.S.) Y Media Labs (U.S.), Appster (Australia), Gameloft SE (France), Konstant Infosolutions (India). The market for Mobile application is growing at a significant rate and includes many new entrants in the mobile app development market majorly in Smartphones & tablets under the gaming category with the increase in AR & VR advancements.

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The mobile application market is expected to reach approximately USD 165 billion by the end of 2023 with approximately 14% CAGR during the forecasted period from 2017 – 2023.

The mobile application is one of the fastest growing market and will continue to grow at a significant rate majorly due to increased penetration of smartphones and internet. The drivers that drive the market for mobile applications is the increased application of augmented reality and Virtual Reality. The smartphones at present are enabling the sensors like gyroscope, accelerometers and motion sensors in the smartphones and tablets to ensure the capability of AR & VR on the mobile phone through various apps. Games like ‘Pokémon Go’ follow this lead. This has also been affected by the IOT dominance majorly in smart homes. All the lighting, temperature, music and security controls are handled by the mobile applications connected via Wi-Fi or Bluetooth. Mobile applications have become a companion for any smartphone user whether it is a native application by trusted developers or some Third party developer applications, the rise of mobile application is significant which includes many different categories of mobile app usage. Due to better and interactive user interface, many new and emerging third party applications developers are entering the market.

The mobile application market has a huge segmentation on various basis. It is segmented here on the basis of Categories, Application Platform, End User and region. However on the basis of categories, the segmentation is further bifurcated on the basis of gaming and Non - gaming applications which is further divided into productivity, entertainment, social media, browser, and others. Out of gaming and non-gaming applications, gaming applications have witnessed most number of downloads and usage. Companies like Gameloft, EA sports, Ubisoft are developing the high end graphic games that are playable on the smartphones. The mobile applications have seen its usage in the sectors like banking, retail, airlines, transport, hotels & restaurants and government. The market is also segmented on the basis of platform used for the mobile application which is categorized under iOS, Android, windows and others. Out of these, Android is leading the platform space followed by iOS.

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TABLE OF CONTENTS
1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY
Contineud....

LIST OF TABLES

TABLE 1 MOBILE APPLICATION MARKET, BY CATEGORY

TABLE 2 MOBILE APPLICATION MARKET, BY PLATFORM

TABLE 3 MOBILE APPLICATION MARKET, BY END – USER

TABLE 4 MOBILE APPLICATION MARKET, BY REGION

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY

FIGURE 2 MOBILE APPLICATION MARKET, BY CATEGORY (%)

FIGURE 3 MOBILE APPLICATION MARKET, BY PLATFORM (%)

FIGURE 4 MOBILE APPLICATION MARKET, BY END USER (%)

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