Dairy(milk and cheese) Industry Market Segmentation Detailed Study with Forecast Up To 2020

Summary 

The desire among consumers to lead healthier lifestyles while maintaining a tasty and exciting diet is clearly reflected in recent dairy trends. The rising profile of plant protein is driving new product development in this sector, particularly beyond soy to unique sources of plant protein. The acceptance of higher fat in favor of lower sugar is also prevalent, as the popularity of ‘clean label’ products gains momentum in the dairy sector. Flavor experimentation outside of sweet, traditional flavors in dairy is widespread, while opportunities exist ‘beyond the cow’ for manufacturers to capitalize upon.

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Scope of the Report

- A third of consumers who avoid dairy entirely believe that milk protein has a negative impact on their health.
- While over a third of consumers do not have a clear understanding of what 'clean label' is, willingness to pay a premium for such products is apparent.
- Almost two thirds of heavy dairy consumers also experiment with new and unusual flavors when shopping for food and drink products.

 Table of Contents 

Table of Contents
Introduction
Innovation Trends in Dairy
Plant-Based Dairy
Flavor Experimentation
Up With Fat, Down With Sugar
Clean Label Dairy
Alternative Animal Dairy Sources
Conclusions
Appendix

.Continued

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