Press release
Data Analytics Market 2018 Global Key Leaders: Microsoft Corporation, Amazon Web Services,IBM, Alteryx, BigPanda, SAS Institute, Dell, Cogito Corporation, Datameer, Looker
Data analytics is of paramount importance for any business. It is a means through which a firm can capitalize on the data that they have collected over the years. When it was first discovered, not many were aware of its numerous advantages. But now, as more and more people are discovering the many benefits associated with it, the demand for this procedure has shot up. This in turn, has provided that much needed push to the global data analytics market.
In simple terms, data analytics is used to interpret and discovery sensible patterns in any given data. This pattern can then be utilized to form a completely new strategy and boost any given business. This procedure is comprehensive and comprises of methods like operations research, statistical analysis and computer programming.
Many enterprise owners invest in data analytics to enhance the productivity and performance of their business. Furthermore, it can also be employed to predict and describe future trends. Additionally data analytics can also aid in making important business decisions or in devising the next plan of action for an organization. All in all, this innovative procedure has so far proven to be a boon for the business owners out there and will continue to be so in future as well.
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Key Players
The prominent players in the market of data analytics market are- IBM (U.S), Alteryx (U.S.) BigPanda (U.S.) SAS Institute (U.S.), Dell (U.S.), Microsoft Corporation (U.S.), Amazon Web Services (U.S.), Cogito Corporation (U.S.), Datameer (U.S.), Looker (U.S.) among others.
Target Audience
Data analytics market has a very peculiar target audience that comprises of software developer companies, data analytics companies, big data analytics service providers, service providers, manufacturing companies and analytics service providers.
Market Trends
At present there are three main trends that the market has high hopes of and they are as follows:
• Emergence of proficient machine learning algorithms.
• Better computer systems to analyze large datasets.
• Adoption of concepts of artificial intelligence and internet of things IoT.
Market Players & Key Strategies
Some of the most acclaimed names of this industry can be listed as Amazon Web Services, IBM, Looker, Microsoft Corporation and SAS Institute. The two major strategies used by these players to stay ahead in the competitive arena are strategic expansion and investment in research and development.
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