Vital Wheat Gluten Market: Rise in Vegan Population Benefitting Demand

Transparency Market Research has published a new report, titled “Vital Wheat Gluten Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.” According to the report the global vital wheat gluten market is majorly driven by growing inclination of consumers towards healthy foods on account of an increase in the awareness level regarding the importance of active lifestyle and maintaining good health. In order to maintain healthy lifestyle, consumers are seeking healthy food varieties and since wheat gluten is extremely rich in minerals and proteins, it has become a healthy food option for consumers. Vital wheat gluten is extensively being used as a vegetarian substitute for meat, for making seitan. This is becoming increasingly popular among vegans and vegetarians as many consumers in the world today are turning vegan or opting for a vegan lifestyle.

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The global vital wheat gluten market is witnessing a high-growth as it is being used as binder in meatloaf, tofu, meatballs, and other food products. Apart from all these factors, some of the macroeconomic factors influencing the growth of the vital wheat gluten market include rising disposable income of the middle class population. On the other hand, the lack of awareness regarding the health benefits of vital wheat gluten will hamper the market’s growth. The report gives equal importance to both restricting and driving factors. It takes all these into account when analysing and predicting future market trends and size.

On the basis of application, the global vital wheat gluten market is segmented into pet foods, cereals, pasta, noodles, frozen dough, confectionaries, whole-grain bread, and meat and meat analogue. By distribution channel, this market is segmented into hypermarkets, supermarkets, retail stores, and e-retailers. The report points out the leading, declining, and fastest growing segment or sub-segment.

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By geography, the global vital wheat gluten market is currently witnessing highest growth in North America on account of rising consumption of this product along with the region being one of the largest importers of vital wheat gluten market. The market in North America is benefiting from recommendations by agencies such as the US Department of Agriculture which has stated that vital wheat gluten is an ideal source of non-animal protein. After North America, Europe is the biggest market for vital wheat gluten followed by Asia Pacific. The rising expenditure on healthy foods, increasing awareness among consumers, and a rise in the spending on pet food in Asia Pacific are behind the growth of the market in the region.

There are a number of players within the global vital wheat gluten market. The names of a few which are mentioned in the report are: Tereos, Dedert Corporation, Cargill, Incorporated, Amilina, Royal Ingredients Group, Bryan W Nash & Sons Ltd, Pioneer Industries Limited, z&f sungold corporation, Meelunie B.V., and Ardent Mills Corporate. The report profiles key players within the market and studies them. This study includes the business and financial overview of each of the players as well as the challenges faced by them. The strategies adopted by the companies in order to stay in the market and grow have also been revealed in the study. The research report also includes information on mergers and acquisitions, collaborations, and partnerships between companies. As such, it is a must have for potential investors and established players wanting to be aware about the market trends, and be able to make profitable business decisions.

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