Loyalty Management Market (Customer Loyalty, Employee Retention, and Channel Loyalty), Deployment Type (On-Premises and On-Demand) worth +4.58 Billion USD by 2021

The loyalty management market is projected to grow from USD +1.67 Billion in 2016 to USD +4.58 Billion by 2021, at a CAGR of +22.1% during the forecast period, 2016 to 2021. Factors driving the growth of the loyalty management market include frequent shift in consumer demographics, increasing focus of loyalty programs on customer segmentations, significant rise in use of mobile technologies, and increase in the number of cardholders. Both these methods are aimed towards cooperating precise and particular data pertaining the market dynamics, historical events, and the current market picture. Moreover, the report also includes a SWOT analysis that determines the strengths, weaknesses, prospects, and threats impacting the segments of the overall market.

Top Key Players: IBM Corporation (U.S.), Maritz Holdings Inc. (U.S.), Aimia Inc. (Canada), Fidelity Information Services (FIS) (U.S.), ICF International, Inc. (U.S.), Epsilon (U.S.), Brierley+Partners (U.S.), Kobie Marketing, Inc. (U.S.), Bond Brand Loyalty (U.S.), MicroStrategy, Inc. (U.S.), and TIBCO Software (U.S.)

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The research report tries to understand the pioneering tactics taken by vendors in the global market to offer product differentiation through Porter’s five forces analysis. It also points out ways in which these companies can reinforce their stand in the market and increase their revenues in the coming years. Ongoing industrial advancements and the persistent penetration of Internet in the remote corners of the world are also responsible for the noteworthy growth of the Global Loyalty Management Market.

The telecommunication segment is currently leading the global market, tailed by military and defense segment. The industrial sector is also adding to the overall development of this market. The growing technological advancement in the field of imaging systems, material study and process control in the industrial sector is steering the Loyalty Management market across the globe.

Some of the major factors driving the growth of Global Loyalty Management Market are the increasing mobile data traffic, high demand for bandwidth intensive applications, growing need for high-speed data connectivity and great potential in the usage of millimeter wave technology in consumer electronics application. Environmental concerns and limited range, on the other hand, are some of the factors restraining the growth of the Global Market. The inconsistent licensing approach is one of the major challenge to the growth of this market.

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North America alleged the major market share in Loyalty Management and is expected to continue its dominion throughout the forecast period. Growing demand for 5G technologies, increasing advancements in the field of satellite communication systems, radar, scanning and imaging systems are driving the growth of the Global Market in this region. Other regions are also expected to follow the upward trend and further fuel the growth of the Global Market.

The report’s conclusion reveals the overall scope of the Global Loyalty Management Market in terms of feasibility of investments in the various segments of the market, along with a descriptive passage that outlines the feasibility of new projects that might succeed in the market in the near future.

Table of Content:

Chapter 1 Loyalty Management Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

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