4K Set-Top Box Market: Rising Availability of UHD Channels and Reducing Prices of Smart TVs

A set-top box is a type of hardware device which permits a radio frequency digital signal to be received and displayed on an electronic visual media. This type of signal is basically an internet data or television signal which is received through telephone or cable connection. These set top boxes are frequently used in various satellite and cable television applications. Installation of 4K set – top box to enrich customer satisfaction is a major initiative taken care by various operators.

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Additionally, most 4K Set- Top Box have two-way communication, which allows various interactive features such as incorporating internet access and adding premium channels directly from the device. Moreover, the increasing demand for various new advancements in 4K technology is anticipated to boost this market in the near future. Furthermore, better usage of social media platforms is expected to influence the demand for global 4K set -top box in the near future. The market is likely to expand at a stable rate during the forecast period owing to the rising penetration of this market across the globe.

The Global 4K set – top box market can be segregated based on product outlook and geography. In terms of product outlook, the market can be segmented into internet protocol television (IPTV), digital terrestrial television (DTT), satellite, Over-The-Top set-top boxes (OTT), and Hybrid. A change in development towards enterprises mobility with various applications such as Facebook, YouTube, Twitter, and Instagram among others has increased significant traction in business premises. This factor is expected to increase the demand for 4K set-top boxes in the near future. Improved accessibility of broadband high-speed internet services, majorly in semi-metro and metropolitan cities across the world is anticipated to propel the Over-The-Top set-top box segment during the forecast period.

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These factors have led to an increased inclination toward the usage of this technology in the near future. Increasing demand for 4K support entertainment coupled with the presence of major international market players is expected to drive the overall market growth in the country. Additionally, rising availability of UHD channels and reducing prices of smart TVs are anticipated to be key drivers of the market. However, lack of high speed internet and data storage infrastructure and patented concomitant technologies are anticipated to hinder the market.

This global research report and study offers a complete assessment of the 4K set- top box market and covers in depth insights, historical data, statistical figures, facts and industry-validated primary and secondary market data. Based on geography, the global 4K set- top box market can be segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America.

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In terms of revenue, North America is anticipated to hold a prominent share of the market during the forecast period due to high disposable income among consumers, the demand for high-resolution images & videos, and significant implementation of 4K cameras in the region. In terms of revenue, the market in Asia Pacific is expanding rapidly and is highly attractive for 4K set- top boxes owing to rising interest of consumers toward wireless connectivity in this region. Various television operator companies across the globe are currently focusing on expansion of their product and service portfolios by incorporating innovative features into their service line. These factors, in turn, are anticipated to fuel the demand for 4K set-top boxes in the near future.

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