Data Center Industry Attractiveness, Competitive Landscape and Key Players like NTT Communications, Pierdc, Polaris Data Centre, Rackspace, Sungard Availability Services, Syncom and others

Publisher’s market research analyst predicts the Data Center market in ANZ to grow steadily at a CAGR of above 8% by 2021. One of the primary drivers for this market is the growing construction of cloud Data Centers. Several cloud service provider (CSPs) construct cloud Data Centers that cost up to billions of dollars to offer cloud-based services to end-users and enterprises. In the Data Center market in ANZ, the number of SMEs is higher compared with large enterprises. These SMEs are also involved in the adoption of cloud-based services for their business operations. Also, an increasing number of SMEs in ANZ are expected to maintain their business operations through cloud-enabled colocation Data Centers due to benefits such as reliability, scalability, and cost reduction. These advantages of cloud-based operations are expected to propel growth in the Data Center market in ANZ in the coming years.

One of the latest trends gaining traction in this market is the increasing construction of green Data Centers. The increase in carbon emissions and consumption of electricity by Data Centers worldwide is creating awareness about green Data Center facilities among enterprises. These facilities help in the operation of energy-efficient IT, power, and cooling infrastructure, reducing the electricity consumption and carbon footprint. Advanced technologies and strategies are implemented in a Data Center to improve its performance. Free cooling, use of renewable energy sources, consolidation, and waste recycling are some of the methodologies implemented in green Data Centers. This rise in the adoption of energy-efficient technologies is expected to augment growth in the Data Center market in ANZ in the coming years.

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Competitive landscape and key vendors

The Data Center market in ANZ is highly fragmented due to the presence of several players competing for higher market share. Several enterprises in Australian data centre market operate through Data Centers for their businesses. Growing customer base for hosting providers, increase in digital data, and need for high computation power is intensifying competition among vendors. The established players compete in terms of having the most effective and efficient Data Centers.

Leading vendors in the market are –

CenturyLink

Datacom

Digital Realty

Equinix

IBM

Metronode

Nextgen Group

NEXTDC

Spark Digital

Fujitsu

Global Switch

Other prominent vendors in the Data Center market in ANZ include Amzon Web Services (AWS), Australian Data Centre, Australian Pacific Data Centres (APDC), Canberra Data Centres, Google, Interactive, Macquarie Telecom Group, Microsoft, NTT Communications, Pierdc, Polaris Data Centre, Rackspace, Sungard Availability Services, Syncom, Telstra, Verizon Enterprise, Vocus Communications, and YourDC.

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Segmentation by application and analysis of the Data Center market

IT infrastructure

Power management

General construction

Cooling, security

Racks

DCIM

During 2016, the IT infrastructure segment dominated the Data Center market in ANZ and accounted for a major part of the overall market share. The dynamically changing business scenario necessitates the adoption of additional IT infrastructure for efficient operation. This is the major factor responsible for the growth of this segment in the Australian data centre market.

Growth drivers, challenges, and upcoming trends: Implementation of SDDCs

Upcoming trends such as software-defined Data Center (SDDC) refers to a Data Center where infrastructure is delivered as a service through virtualization of the physical infrastructure. In this scenario, the hardware infrastructure is managed through intelligent software systems. An SDDC supports both legacy applications and cloud computing services. It improves efficiency, lowers costs, provides applications quickly, offers higher availability and better security, and delivers workloads in the cloud.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the Data Center market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

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