North America Diabetic Food Market, Powered by U.S., is expected to lead the market during the forecast period

The market for diabetic food in North America region is witnessing a high growth and is anticipated to dominate the market share in terms of revenues for the forecast period. At present North America, powered by the U.S., accounts for a leading share in the market. Factors responsible for pushing significant growth in the U.S. market is the rising complicacies resulting from an increase in blood glucose and an increasing pool of elderly.

Increasing diabetic population is one of the major concerning factors globally. With the growing awareness and information regarding preventive measures for diabetes, consumers are opting for diabetic food along with medicines. The proportion of diabetic population is increasing due to busy lifestyle and consumers’ preference for junk food. In addition, number of youth population and children diagnosed with juvenile diabetes is also rising due to the lack of proper healthy diet and physical activity. With the rising health consciousness globally, consumers are showing strong preference for low calorie food products. Furthermore, manufacturers have expanded their product portfolio to include diabetic food products, in order to attract their target consumers.

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Some of the major food manufacturers have started using artificial sweeteners such as Aspartame, Acesulfame K, and Neo-tame instead of sugar. The food manufacturers offer a vast array of diabetic food products, which can be categorized into dietary beverages, low fat dairy products, low calorie ice cream and jellies. In addition, food manufacturers are expanding their product portfolio to include diabetic confectionery and baked products among others.

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Manufacturers wanting to tap into a greater market base are expanding their product portfolio. Diabetic confectionery and baked products could be their next big hit as the segment seems primed for growth at a healthy pace. Some of the players in the diabetic food market include Unilever Plc, Nestle S.A., Cadbury Plc, PepsiCo Inc., Kellogg Company., The Coca-Cola Company, Mars Inc., Fifty 50 Foods, Inc., Newtrition Plus Health and Wellness Pvt. Ltd., David Chapman's Ice Cream Limited, Sushma Gram Udyog, and Amber Lyn among others.

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