Data Enrichment Solutions Market Size and Forecast 2025 - Current Trends, Opportunities, Challenges

The report analyzes and presents an overview of "Data Enrichment Solutions Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025" worldwide.

The main objective of this report is to define, describe, and forecast the global “Data Enrichment Solutions” market on the basis of types of applications, major sectors, deployment models, organization size, and regions. The report contains an analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges). It aims to strategically analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the market. The report attempts to forecast the market size for 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. It contains key vendor profiles and comprehensively analyzes their core competencies. The report also tracks and analyzes competitive developments, including partnerships, collaborations, acquisitions, new product developments, and R&D activities in the market.

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Huge amount of unstructured data is preset in the databases of large organizations which can be utilized in different ways. Data enrichment is the multiple step process of filtering supplier data present across the organization by processing it through a reliable master database. Collected supplier information is transformed into supplier intelligence in the data enrichment process. Data enrichment keeps track of the certification status of different suppliers, along with the mergers and acquisitions of companies, which can affect the certification status. Being aware of changes in certification lets organizations know in advance if there is need to make any changes to the supply chain to meet internal expenditure goals. Developed and enriched data offers improved insights to the companies and helps them in developing better e-mail marketing strategies and other forms of social media communication. Data enrichment services enhances data quality and accuracy by collecting missing or partial information, providing details about the current utilization of diverse suppliers, and classifying top suppliers to reduce dependencies. Predictive analysis plays an important role in data enrichment by helping salespersons to organize tailor-made marketing campaigns to make a conversion- inducing impact on individual customers. Data enrichment ensures personalized messaging and improves marketing return on investment. Data enrichment solutions perform operations such as structured dataset creation, product content data extraction, and missing data identification. These solutions utilize the most basic database and turns it into an insightful opportunity-generating asset.

Data enrichment solutions provide insights into different business relationships. Such solutions help the sales and marketing team of organizations in higher quality engagement. Furthermore, it accelerates the supply chain by improving the data accuracy and quality by gathering the missing data. Data enrichment solutions are seeing rising demand due to their significant contribution in enhancing website conversion and streamlining lead follow-up. Moreover, this solution helps in enhancing customer engagement by providing insights related to the missing data in databases. Thus, all these factors are expected to drive the market growth during the forecast period.

However, lack of awareness about the benefits of data enrichment solutions is limiting the growth of the market. Furthermore, privacy and security issues related to supply data are also anticipated to have a negative impact on the market.

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The data enrichment solutions market can be segmented on the basis of information type, deployment type, enterprise size, end-use, and geography. On the basis of deployment type, the market can be segmented into cloud and on-premise. The market on the basis of enterprise size can be segmented into large size enterprises, and small and medium size enterprises. Different insights obtained from data enrichment solutions include behavioral, demographic, and financial insights. Financial insights provide data related to investor status, wealth indications, and credit worthiness. In terms of end-use, the market can be segmented into transportation and logistics, manufacturing, construction, energy and utilities, IT & telecommunication, healthcare, retail and consumer goods, banking, financial services, and insurance (BFSI) and others. Geographical segmentation of the data enrichment solutions market includes North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America.

Data enrichment solutions identify which suppliers or customer is near to business location and thus saves the time. It helps in making decisions faster and leverage knowledge assets. Key players operating in the data enrichment solutions market includes Accenture, DemandShore Solutions Private Limited, GCL, Anchor Computer, Clearbit, CrowdSource, CVM Solutions, Experian, Engage48, Urbano, HMS Contact Centers, Blackbaud, Inc., Datanyze, Informatica US, Oracle Corporation, and Exegy, Inc. Major players are adopting different strategies such as mergers & acquisitions, investment in R&D, developing advanced and innovative technologies, etc. in order to gain competitive advantage in the market.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis

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The regional analysis covers:

North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market

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