India Breakfast Cereal Market Size, Share, Top Companies, Market Growth, Trends Outlook, 2022

Oats are a grain which is considered as a whole food, meaning that they are not processed or made from some other substance. Whole oats are used to feed livestock, whereas oats that humans consume are cleaned, toasted and hulled. When oats have gone through the process of cleaning, toasting and hulling, they are called oat groats. From there, oat groats may become rolled oats, quick-cooking oats, instant oats, steel-cut oats or oat flour. Oats are an excellent source of carbohydrate, protein and dietary fibre; they contain beta-glucan soluble fibre which even helps to reduce cholesterol. The Indian oats story started as early as in 2006 when Quaker launched its plain oats in the market.

According to recently published report of Bonafide Research "India Breakfast Cereal Market Outlook, 2022", the oats market is anticipated to grow with more than 20% CAGR in the next five years whereas the cornflakes market is likely to register slow growth. Indians prefer hot breakfast and as oats are usually cooked by boiling them in milk, the category satisfies the traditional need of Indians. Oats have already emerged as an attractive breakfast option in the group of health conscious consumers living in metros and big cities. Health benefits of oats are perhaps the biggest reason that their adoption grew in India over past couple of years. It has now become a trend among urban and semi-urban literate consumers to scrutinize for the packaged food ingredients and look for healthy food, after the Maggie ban hit the market. Quaker Oats, which entered India in 2006, has first mover advantage and thus holds a dominating position. It was only through Quaker’s launch that oats began to be viewed as something more than just horse feed, at least in the bigger cities and metros.

Report Link: https://www.bonafideresearch.com/product/161120051/India-Breakfast-Cereal-Market-Outlook,-2022

"Entry of well-known players, demand for health food in metros cities and multiple health benefits associated with oats has made this category the most attractive one. Flavored oats have opened the doors of opportunities for the industry players. In the morning rush hour, breakfast solutions that offer health benefits along with such taste and variety have become a big draw with the rising numbers of working women, who are devoted to being perfect homemakers too. Although oats is still a small category in India, it has overtaken the popularity of cornflakes." said Dhwipal Shah, Director with Bonafide Research

Oats with masala, chinese or tomato flavors are highly popular and make consumers more open to trying since they would come with assured taste. Taste is clearly a window of opportunity for marketers to introduce new recipes, interesting mixes and different flavors. Given the inherent health benefits of oats, tastier options will surely be a winning mix. Thus, flavored variants definitely have ample opportunities to penetrate deeper into the Indian market. Initially, southern part of India showed high volume sales in the oats category but now players have also started expanding nationally. According to Anita Patil - Sr. Research Analyst at Bonafide Research, "Small pack sizes of Rs. 10 and Rs. 15 positioned on supermarket shelves have gained great attention from consumers, especially among young adults. Such offerings will increase the penetration of oats as a category in India. New entrants and new launches will also help the market to grow."

Geography: India
Base Year: 2016-17
Estimated Year: 2017-18, Forecast Year: 2021-22
Pages: 106, Figures: 5, Tables: 34

"India Breakfast Cereal Market Outlook, 2022" discusses the following aspects of breakfast cereals in India:

The report gives an in-depth understanding of breakfast cereal market in India:

- Global Breakfast Cereal Market Outlook

- Global Breakfast Cereal Market Size By Value & Forecast

- Global Ready-To-Eat (RTE) Breakfast Cereal Market Size By Value & Forecast

- Global Hot Breakfast Cereal Market Size By Value & Forecast

- North America Breakfast Cereal Market Size By Value & Forecast

- Europe Breakfast Cereal Market Size By Value & Forecast

- Asia-Pacific Breakfast Cereal Market Size By Value & Forecast

- Global Breakfast Cereal Market Segmental Analysis: By Company, By Region, By Category, By Sales Channel

- India Breakfast Cereal Market Outlook

- India Breakfast Cereal Market Size By Value & Forecast

- India Breakfast Cereal Market Segmental Analysis: By Company, By Region, By Category, By Product Type

- India Ready-To-Eat (RTE) Breakfast Cereal Market Size By Value & Forecast

- India Cornflakes Market Size By Value & Forecast

- India Muesli Market Size By Value & Forecast

- India Ready-To-Eat (RTE) Breakfast Cereal Market Segmental Analysis: By Product Type, By Age

- India Hot Breakfast Cereal Market Size By Value & Forecast

- India Hot Breakfast Cereal Market Segmental Analysis: By Product Type

- India Oats Market Size By Value & Forecast

- India Oats Market Segmental Analysis: By Company, By Oat Mix

- Product Price & Variant Analysis

- The key vendors in this market space

- Competitive Landscape & Strategic Recommendations

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Major companies operating in the breakfast cereal market of India are Kellogg India Pvt. Ltd., PepsiCo India Holdings Pvt. Ltd., Bagrrys India Limited, Marico Limited, GlaxoSmithKline Consumer Healthcare Ltd., Nestle India Limited, Patanjali Ayurved Limited, Mohan Meakin Limited, Express Foods Pvt. Ltd. and Future Consumer Enterprise Ltd.

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Bonafide Research is one of the fastest growing market research and consulting company. Our report store have collection of 30,000 premium research reports for variety of industrial verticals. We are expert in syndicated research reports & custom research solutions across the domains. We have been closely working with fortune 500 clients by helping them in tracking the constantly changing market scenario. Bonafide has continuously made efforts to evolve and enhance the report quality with each passing day. Our client base consists of BCG, Ernst & Young, PwC, Inflexion, Nestle, Crompton Greaves, SRF, CPF, Aramax, Stainhoff, Welspun, Blaupunkt, Brookfield, Lindt, Storck, GCPL, ITC, Microtek, Anchor, Hero Eco, LG Chem, Sojitz Corp., Sumitomo, FMC Corp., Lutron and many more.

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