Press release
India Bath and Shower Market Size, Share, Trends, Opportunities, Key Players, Outlook, 2022
According to recently published report of Bonafide Research "India Bath and Shower Market Outlook, 2022", bath and shower market size has reached over Rs. 18,000 crore in FY 2016-17, registering a healthy compounded annual growth rate in the last five years. In India, the market is dominated by HUL followed by players like ITC, Reckitt Benckiser, Godrej, Patanjali, Wipro and many more. These companies have strong presence in the personal care segment as well. In bar soap category, traditional beauty soaps are the highest selling soaps in India followed by herbal and health soap. Market leader HUL with its decade old brands like Lux, Lifebuoy, Liril, Pears, Breeze, Hamam and Ayush leads the bar soap category as well. However in the southern region, soaps like Margo, Medimix and Mysore Sandal are more popular than the leading brands. HUL and other major players operating in the bar soap category still find it difficult to sustain in this region, due to dominance of these age old soaps. On the other hand, market scenario has completely changed after Baba Ramdev's Patanjali Ayurved has made its entry into number of categories, including bath and shower. Patanjali Ayurved has fully diverted Indian consumers towards herbal bath soaps made from natural ingredients. To counterpart Patanjali, market leader HUL also came with its lost brand Ayush and re-launched it in 2017 as 'Lever Ayush'. Similarly, other soap brands are also trying to market their products as natural and herbal. Brand promotions and marketing strategies have become aggressive to capture a larger consumer base.
Report Link: https://www.bonafideresearch.com/product/171210211/India-Bath-and-Shower-Market-Outlook,-2022
"Rising disposable income, change in preferences, trend of premiumization and strong advertising & marketing campaigns have changed the scenario of body wash and shower gel category in India. Players have been introducing number of variants in this category, which is acting as a major growth driver for the bath & shower market." said Dhwipal Shah, Director with Bonafide Research
Soaps are divided into mass/ popular and premium category based on their pricing and positioning. Mass bar soaps still dominate in value as well as volume sales whereas body wash and shower gel are fast becoming a substitute for premium soaps. If players continue to increase the prices of premium soaps, then body washes and shower gels may fully substitute them in upcoming years due to high preference by consumers. Players of body wash and shower gels are coming up with small packaging sizes to promote these products in tier-II and tier-III cities as well. Some players are targeting the hotel and hospitality segment by supplying their products in bulk. India still has a very low penetration in shower gel category but now it is expanding fast in urban cities. Higher disposable income and change in lifestyle of younger generation are the key growth drivers for this expansion.
Geography: India
Base Year: 2016-17
Estimated Year: 2017-18, Forecast Year: 2021-22
Pages: 132, Figures: 58, Tables: 27
'India Bath and Shower Market Outlook, 2022' discusses the following aspects of bath and shower products in India:
How it will help solving your strategic decision making process??
The report gives an in-depth understanding of the bath and shower market in India:
- Global Bath and Shower Market Outlook
- Global Bath and Shower Market Size By Value & Forecast
- Global Bath and Shower Market Size By Segment By Value & Forecast
- Global Bath and Shower Market Segmental Analysis: By Segment
- India Bath and Shower Market Outlook
- India Bath and Shower Market Size By Value & Forecast
- India Bath and Shower Market Size By Volume & Forecast
- India Bath and Shower Market Segmental Analysis: By Company, By Brand, By Segment
- India Bar Soap Market Size By Value & Forecast
- India Bar Soap Market Size By Volume & Forecast
- India Bar Soap Market Segmental Analysis: By Category, By Product Type, By Price Range, By Type of Fragrance
- India Mass/ Popular Soap Market Size By Value & Forecast
- India Mass/ Popular Soap Market Size By Volume & Forecast
- India Premium Soap Market Size By Value & Forecast
- India Premium Soap Market Size By Volume & Forecast
- India Premium Soap Market Segmental Analysis: By Brand
- India Standard Beauty Soap Market Size By Value & Forecast
- India Standard Beauty Soap Market Size By Volume & Forecast
- India Standard Beauty Soap Market Segmental Analysis: By Brand
- India Herbal & Health Soap Market Size By Value & Forecast
- India Herbal & Health Soap Market Size By Volume & Forecast
- India Herbal & Health Soap Market Segmental Analysis: By Brand
- India Deo Soap Market Size By Value & Forecast
- India Deo Soap Market Size By Volume & Forecast
- India Deo Soap Market Segmental Analysis: By Brand
- India Baby Soap Market Size By Value & Forecast
- India Baby Soap Market Size By Volume & Forecast
- India Body Wash & Shower Gel Market Size By Value & Forecast
- India Body Wash & Shower Gel Market Size By Volume & Forecast
- India Body Wash & Shower Gel Market Segmental Analysis: By Company, By Brand, By Price Range, By Tier
- Product Price & Variant Analysis
- Key vendors in this market space
- Competitive Landscape & Strategic Recommendations
Download Sample: https://www.bonafideresearch.com/download_page.php?product_code=171210211
Major companies operating in the bath and shower market of India are ITC Limited, Hindustan Unilever Limited, The Himalaya Drug Company, Wipro Consumer Care Limited, Beiersdorf (India) Private Limited, Colgate Palmolive (India) Limited, Godrej Consumer Products Limited, Reckitt Benckiser (India) Private Limited and Karnataka Soaps & Detergents Limited.
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Bonafide Research is one of the fastest growing market research and consulting company. Our report store have collection of 30,000 premium research reports for variety of industrial verticals. We are expert in syndicated research reports & custom research solutions across the domains. We have been closely working with fortune 500 clients by helping them in tracking the constantly changing market scenario. Bonafide has continuously made efforts to evolve and enhance the report quality with each passing day. Our client base consists of BCG, Ernst & Young, PwC, Inflexion, Nestle, Crompton Greaves, SRF, CPF, Aramax, Stainhoff, Welspun, Blaupunkt, Brookfield, Lindt, Storck, GCPL, ITC, Microtek, Anchor, Hero Eco, LG Chem, Sojitz Corp., Sumitomo, FMC Corp., Lutron and many more.
Steven Thomas
Bonafide Research & Marketing Pvt. Ltd.
Address: T-13/A, IndiaBulls Mega Mall, Jetalpur Road, Vadodara
Phone: +91 265 6551309 / +91 7878231309
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