Global Marketing Automation Industry: A Key to the Future of Emerging Industries

“Global Marketing Automation Industry Report" is an expert and in-depth analysis of key business and future development prospects, key determinants and restrictions, profiles of major market players, segmentation and forecasting. The study offers a comprehensive qualitative analysis of the industry's growth parameters, the current state of the market in terms of analysis of key economic situations and macroeconomic analysis. The analysis highlights the growth opportunities of key market segments along with the tactical moves made by key vendors to grow in the market.

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Scope of the Report:
“Global Marketing Automation Market to grow from USD 3165.49 million in 2016 to USD 5767.95 million by 2023, at a Compound Annual Growth Rate (CAGR) of 8.95%. The year 2016 has been considered as the base year, while the forecast period is up-to 2023.”
The major forces driving the growth of the marketing automation market include the need to simplify the management and co-ordination of different marketing activities and saas and paas enabled application. Moreover, multi-channel marketing and workflow automation and sales enablement and lead generation management are also some of the factors that are driving the market growth. However high deployment cost, data visibility and data integration issues, and complex analysis process may hinder the market growth. In the middle of difficulty lies opportunity such as the real-time marketing automation, ai-powered marketing automation solution, improved personalization and segmentation, and adoption of iot and cloud-based technology. The possible challenges for the market growth are data quality issues and need to manage data from different source, and account-based marketing for b2b. But key players in the market are overcoming the challenges with continual improvement and innovation.
Based on industry, the global marketing automation market is studied across aerospace & defense, banking, financial services & insurance, consumer goods & retail, education, energy & utilities, government, healthcare & life sciences, information technology, manufacturing, media & entertainment, telecommunication, transportation & logistics, and travel & hospitality.
Based on geography, the global marketing automation market is studied across Americas, Europe, Middle East & Africa, and Asia-Pacific.
The report features a competitive scenario of the marketing automation market and provides inclusive analysis of key growth strategies adopted by Major Players. Key products profiled in the study are Act-On Marketing Software, ActiveCampaign, Adobe Marketing Cloud, CallidusCloud Marketing Automation, Campaign Monitor, GetResponse Marketing Automation, IBM Watson Campaign Automation, Marketo, Oracle Marketing Cloud product suite, and WebEngage.
Reasons to Buy:
The marketing automation market research study reveals hidden insights and dynamic, which in turn helps the players in the ecosystem take better strategic decisions. The firms looking for purchasing the global marketing automation market research report could look for following prospects on their way to better understand the market that can aid further decision making and possibly identify the best opportunities to exploit.
Evaluate the qualitative and quantitative aspects of the report and analyze the marketing automation market penetration with respect to industries and geographies.
Evaluate the key vendors in the marketing automation market in terms of products satisfaction and business strategy. This helps identify consumer preferences and understand its current position in 360iResearch FPNV Positioning Matrix.
Evaluates the key vendors and deeply analyze competitive landscape, revenue pockets, market trends, growth prospects, pain points, drivers, restraints, challenges and opportunities of the marketing automation market.

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Table of Content:
1. Preface
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Segmentation & Coverage
1.4 Years Considered for the Study
1.5 Currency & Pricing
1.6 Stakeholders

2. Research & Forecasting
2.1 Research Methodology
2.1.1 Research Instruments
2.1.1.1 Secondary Instrument
2.1.1.2 Primary Instrument
2.1.2 Research Approaches
2.1.2.1 Bottom-up Approach
2.1.2.2 Top-down Approach
2.1.3 Research Reliability & Validity
2.1.4 Research Assumptions
2.2 Forecasting Methodology
2.2.1 Methodology for Market Estimation & Forecasting
2.2.2 Significance and Importance of the Market Estimation & Forecasting

3. Executive Summary

4. Premium Insight
4.1 Market Connectivity
4.2 Market Data Feed
4.3 Market Dynamics
4.3.1 Drivers
4.3.1.1 Boost productivity and gains market intelligence
4.3.1.2 Pinpoint cross selling and upselling opportunities
4.3.1.3 Fact-based decision making and prescriptive analytics to pull out trends from past
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This release was published on openPR.