Green Data Center Market – Trends Research And Projections For 2017-2024

The Asia Pacific green data center market is expected to grow at a high rate owing to the fast industrialization in the emerging economies in the region and increase in the number of businesses in the region. Government initiatives, such as Smart Cities, Make In India, and Digital India, are expected to propel the industry in the region. Increase in the data storage traffic and mobile traffic in countries including Japan, India, Thailand, Malaysia, and Taiwan is anticipated to augment the industry growth.

Green Data Center Market size is anticipated to grow at a rapid pace in the coming years owing to the increasing emphasis on reducing the carbon footprint and the growing focus on energy-efficient solutions with lesser power consumption. Rising complexities in the operation of data centers are leading to an increase in the energy consumption. This rise in the energy consumption is increasing the need for cooling solutions, which in turn will increase the expenses for the end users as well as the data center solution providers. This factor is expected to propel the green data center market growth over the forecast period.

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Green data center market is expected to grow rapidly owing to the rising concerns about the safety of the environment. The operation of components, such as UPS, IT servers, and cooling systems in data centers, leads to a rise in the emission of carbon dioxide. Rising awareness regarding the hazardous effects of carbon dioxide on the environment is leading to many companies switching over to greener solutions for facilities such as data centers.
With sharp increase in the industrialization and rapid growth in the number of businesses, the need for these facilities is increasing at a very fast rate, which is a major factor driving the green data center market in the recent years. The need for efficiency in data storage and enhanced operations are making businesses switch to energy-efficient facilities. The increasing cost of electricity is also a main factor boosting the industry growth.

The green data center market is experiencing growth through increasing colocation service providers, telecommunication providers, and Cloud Service Providers (CSPs). Currently, there are many CSPs and enterprises involved in colocation spaces to address the data storage demands immediately. CSPs and Internet Service Providers (ISPs) are also major factors contributing to the industry growth; however, the establishment of an entirely new facility requires high initial investments. This makes them a costly option for businesses that cannot afford to spend heavily. This high initial cost is a major factor restricting the green data center market growth.

The operation and construction of these facilities include the implementation of advanced technologies and strategies such as waste recycling, use of low emission materials, and evaporative cooling. The lack of skilled workforce in these areas is expected to hinder the green data center market growth. Moreover, the incompatibility of present facilities with green facilities is also an important factor leading to the decline in the adoption of green data centers.
Rapid increase in small- and medium-sized businesses in emerging economies provides a great opportunity for the growth of the green data center market. Businesses switching to these systems for enhanced operations for storage are expected to propel the industry. Many developing countries including India, China, and Japan are trying to expand their telecommunication sector and enhance the existing infrastructure. This is expected to provide attractive opportunities for the industry. Stringent environment laws imposed by governments for environment safety are also making way for the adoption of green data centers.

The green data center market is segmented into networking technologies, power, cooling, server, and management software. The cooling segment is expected to grow at the highest rate owing to the increasing requirements for the use of natural cooling techniques in these facilities. With technological advancements, precision cooling systems are anticipated to gain momentum over the forecast timespan. Increasing number of companies switching to enhanced liquid cooling solutions is aiding the cooling segment growth in the green data center market.

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The green data center market is segmented into enterprises, colocation providers, and cloud providers. Cloud providers are anticipated to grow significantly over the forecast period and are expected to increase their investments in hardware including ethernet switches, servers, and storage. Also, the process of data storage becomes more efficient if data centers and cloud computing systems coexist. The placement of crucial data in the data center and less confidential information on the cloud simplifies the data storage system for businesses.

The green data center market is segmented into BFSI, IT & telecom, government, and healthcare end-use industries. The use of this infrastructure in the IT & telecom industry is anticipated to grow at the highest rate. Increasing need to transform the IT sector to implement energy-efficient environment is propelling the industry growth. Many telecom companies are expanding their infrastructure and modifying their existing systems to adopt more sophisticated systems. The transition of telecom data centers toward virtualization by adopting Software Defined Networking (SDN) and Network Function Virtualization (NFV) is an important trend boosting the green data center market growth.

Key players in green data center market include Cisco Systems, Inc., Hewlett-Packard Enterprise Company, ABB Group, Schneider Electric SE, Microsoft Corporation, HCL Technologies, Huawei Technologies Co., Ltd., Fujitsu Ltd., Dell, and IBM. Increasing competition among these players to offer technologically-advanced data center solutions is expected to propel green data center market growth. For instance, in June 2016, Huawei Technologies Co., Ltd. partnered with SADC with an aim to develop green data centers. In May 2016, Microsoft Corporation announced the expansion of green data center to enhance its cloud services. Microsoft Corporation is investing in the renewable energy development to meet the increasing need of data storage centers.

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