Loyalty Management Market Trends & Forecast to 2024 - Industry Analysis by Regions, Type and Applications
The Global Loyalty Management Market accounted for USD 1.56 billion in 2016 growing at a CAGR of 22.8% during the forecast period of 2017 to 2024. The upcoming market report contains data for historic year 2014, 2015, the base year of calculation is 2016 and the forecast period is 2017 to 2024.
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Growing need for competitive differentiation to expand market share is one of the important driver expected to boost the demand of global Loyalty Management market during the forecast period. Growing number of cardholders and use of rewards points as cash followed by significant rise in mobile technology are other factors expected to augment the demand of global Loyalty Management market during the forecast period. However, stringent government rules and regulations followed by lack of awareness about the benefits of loyalty programs are restraining the growth of global Loyalty Management market during the forecast period.
Top Competitors of Market:
• IBM Corporation,
• SAP SE,
• TIBCO Software Inc.,
• MicroStrategy Incorporated,
• Kobie Marketing, Inc,
• Bond Brand Loyalty Inc.,
• Comarch SA,
• Aimia Inc.,
• ICF International, Inc.,
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Table of Content:-
1.1. OVERVIEW OF THE GLOBAL loyalty management MARKET
1.2. CURRENCY AND PRICING
1.4. MARKETS COVERED
2 MARKET SEGMENTATION
2.1. KEY TAKEAWAYS
2.2. ARRIVING AT THE GLOBAL loyalty management MARKET SIZE
2.3. GLOBAL loyalty management MARKET: RESEARCH SNAPSHOT
3 MARKET OVERVIEW
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHTS
5.1. vendor positioning grid and investment oppurtunities
5.2. technololgical advancements
5.3. insights on technological developments in the global loyalty management market
5.4. market regulatory scenario by country
5.5. interview key insights
6 BY solution
6.2. Customer Loyalty
6.2.1. customer loyalty, by component
6.2.1. customer loyalty, by type of analytics
6.3. Employee Retention
6.4. Channel Loyalty
7 BY Deployment Type
8 BY Organization Size
8.2. Small & Medium-Sized Enterprises
8.3. Large Enterprises
9 BY Vertical
9.3. Financial Services and Insurance
9.4. Travel & Hospitality
9.5. Retail & Consumer Goods
9.6. IT & Telecommunication
9.7. Media & Entertainment
9.8. Healthcare & Life Sciences
10 BY type of
10.2. Technology Platform Capabilities
10.3. Service Delivery Capabilities
10.4. Loyalty Strategy Design
10.5. Loyalty Management
10.6. Loyalty Marketing
10.7. Analytics and Measurement
11 BY GEOGRAPHY
11.1.1 NORTH AMERICA
11.1.3 ASIA-PACIFIC (APAC)
11.2 KEY PRIMARY INSIGHTS: BY MAJOR COUNTRIES
12 COMPETITIVE LANDSCAPE
12.1. GLOBAL loyalty management MARKET:
COMPANY SHARE ANALYSIS
12.2. MERGERS & ACQUISITIONS
12.3. NEW PRODUCT DEVELOPMENT & APPROVALS
12.5. REGULATORY CHANGES
12.6. PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS
13 COMPANY PROFILES
13.2 IBM Corporation
13.3 SAP SE
13.4 Aimia Inc.
13.5 Comarch SA.
13.6 Bond Brand Loyalty INC.
13.9 ICF Inc.
13.10 Kobie Marketing, Inc.
13.11 Tibco Software inc.
13.14 Microstrategy Incorporated
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On the basis of solution:- customer loyalty, employee retention and channel loyalty.
On the basis of deployment type:- On-premises and On-demand.
On the basis of organization size:- Large enterprises and small & medium enterprises.
On the basis of industry vertical:- Banking, financial services, and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others.
On the basis of geography:- North America, South America, Europe, Asia-Pacific, and Middle East & Africa.
In 2017, North America is expected to dominate the market.
Market Drivers And Restraints:
• Growing Mobile Technology
• Stringent Government Regulations
• Increasing Focus of Loyalty Programs
• Growing Usage of Rewards Points
• Growing Incentives For Making Future Purchases
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Key Questions Answered in Global Loyalty Management Market Report:-
What will the market growth rate, Overview and Analysis by Type of Global Loyalty Management Market in 2024?
What are the key factors driving, Analysis by Applications and Countries Global Loyalty Management Market?
What are Dynamics, This Overview Includes Analysis of Scope, and price analysis of top Vendors Profiles of Global Loyalty Management Market?
Who are Opportunities, Risk and Driving Force of Global Loyalty Management Market?
Who are the opportunities and threats faced by the vendors in Global Loyalty Management Market?
What are the Global Loyalty Management Market opportunities, market risk and market overview of the Market?
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