Digital Signage Systems Market in the Retail Industry to Grow at a CAGR of 9.63% to 2021
Digital signage systems are digital displays, managed by CMS and used for advertising, marketing, and sales applications. Digital signage systems are individually addressable or centrally managed for displaying text, videos, and animated messages for information, entertainment, merchandising, and advertising to the target audience. Signages are the primary tools used by corporates and businesses to display contents required to be conveyed to target audience. Digital signage is a sub-segment of signages, used to convey messages, videos, and images in a digital format.Publisher's analysts forecast the global digital signage systems market in the retail industry to grow at a CAGR of 9.63% during the period 2017-2021.
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The retail industry is one of the major segments witnessing an extensive adoption of digital signage systems to influence the buying behavior of target audience. This is achieved by promoting brand names and related products and services at several points of sale (POS) with attractive displays of offers, new products, and enhanced services.
Key vendors
-DynaScan Technology
-SAMSUNG
-LG Electronics
-NEC Display Solutions
Other prominent vendors
-AOPEN
-ASUSTeK Computer
-Barco
-Daktronics
-Extron Electronics
-Esprit Digital
-Koninklijke Philips
-NanoLumens
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Market driver
-Advantages of digital signages over traditional advertising tools
Market challenge
-Installation of digital signages on existing infrastructure
Market trend
-Growing use of anti-reflective technology
Fundamentals of Table of Content:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global construction market
PART 06: Market drivers
PART 07: Market trends
PART 08: Global AEC market
PART 09: Market segmentation by product
PART 10: Geographical segmentation
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Five forces model
PART 14: Key vendor analysis
PART 15: Key vendor profiles
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Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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