UK Beauty and Personal Care Retailing Market: Brands Focusing on In-Store Experience to Capture Consumer Attention

The UK beauty and personal care retailing market continues to witness sluggishness on account of declining consumer spending. The sales of beauty products are driving the market, whereas personal care segment is witnessing sluggishness. These insights are according to a new study added to the repository of Market Research Hub (MRH). The report titled “BEAUTY AND PERSONAL CARE RETAILING - UK - JANUARY 2018”, offers holistic and comprehensive analysis on the UK beauty and personal care retailing market.

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The report analyzes the market for the period 2012-2022, offering historical assessment for the period 2012-2018, while forecasting the projected trajectory of the market for 2018-2022. According to the report, health and beauty specialists have been successful in implementing their strategies, however, inflationary pressures are impeding growth of the market. In addition, steady increase in the elderly population in the UK is also restraining opportunities in the market.

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The report discusses the product and business strategies of the leading brands and companies, and opines that specialist retailers are consolidating their position, especially in the BPC market. An estimate of the total spending on beauty and personal care products in the UK has been offered in the report. According to the report, leading players in the market are finding it difficult to expand their market share, as challenging circumstances are impeding growth.

In a bid to boost consumer loyalty, brands are investing in online and in-store experiences. Although online sales of beauty and personal care products are projected to reach 1.4 billion by the end of 2022, brands are also focusing on the in-store experience, as this distribution channel accounts for a significant share of the overall revenues of market players. The report also offers in-depth analysis on the consumer expectations and behaviors that are shaping the developments in the market. According to the report, while price remains a crucial influencing factor for consumers, brand value and trust also play a role in final consumer decision.

The issues and insights section of the report offers recommendations to stakeholders in the market. According to the study, niche companies are gaining traction, as consumers look up to these product as genuine and value for money. After taking into account all the key developments, the report offers detailed recommendations on the effective methods of capturing consumer attention. A detailed analysis on consumer spending on color cosmetics, personal care, facial skincare, and footcare has been offered in the report. Overall, the report gives readers a comprehensive assessment on the UK beauty and personal care retailing market.

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