Dean Foods & General Mills -North America Enters Into Food Fortification Market Followed By Europe

Food Fortification Market Specification:

Market Introduction:
Food fortification is the process of adding micronutrients such as vitamins, proteins, minerals to food and beverage product so as to enrich it with nutrients. This market is driven by many factors such as increase in the demand for fortified food products, rising micro-nutrient malnutrition (iron, folic acid, iodine, vitamin A, and zinc), anemia in women has increased in an alarming number. The World Health Organization (WHO), UNICEF, and The Gates Foundation, endorse food fortification as a primary means of improving micronutrient health. Among the fortified food segment, fortified dairy and beverages products are projected to grow at the highest rate in the global food fortification market.

With the growing consumer awareness & their increasing interest in healthy lifestyle, consumer’s demand for fortified food is anticipated to rise during the forecasted period. However, as the working population has increased and with hectic schedule, demand for convenience food has been rising in recent years, so key players are investing in R&D for new fortified food product line for instance breakfast cereals are now fortified with various minerals and vitamins to meet the daily requirement of nutrients. Trending healthy diets, healthy lifestyle and change in consumption pattern has been anticipated to drive the market growth from 2016 to 2022.

Study Objectives of Food fortification Market:
• In depth analysis of the market’s segments and sub-segments
• To estimate and forecast market size by product, nutrients, type and region
• To analyses key driving forces which are influencing the market
• Region level market analysis and market estimation of North America, Europe, Asia-Pacific, and rest of the world (ROW) and their countries
• Value chain analysis & supply chain analysis of the market
• Company profiling of major players in the market
• Competitive strategy analysis and mapping key stakeholders in the market
• Analysis of historical market trends and technologies along with current government regulatory requirements.
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Intended Audience:
• Fortified food manufacturers
• Raw material suppliers
• End users (food industry)
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters

Key Findings:
• North America dominat food fortification market followed by Europe
• Asia-Pacific is the fastest growing region in the food fortification market. India and China has shown huge potentials for food fortification market share during the period 2011-2015

Segments:
Food fortification market has been segmented on the basis of product dairy products, fats and oils products, confectionary products, bakery products, beverages, infant formulas and others
Food fortification has been segmented on the basis of by nutrients vitamins, proteins, minerals, prebiotics & probiotics and others
Food fortification has been segmented on the basis of type frozen, ready-to-mix, ready to eat, ready-to-drink, and others

Key Players:
The key players profiled in the food fortification market are as Nestle SA (Switzerland), Kellogg Co. (U.S.), Dean Foods (U.S.), Altria Group (U.S.), Kraft Foods (U.S.), General Mills (U.S.), and Campbell Soup Company (U.S.)

Regional Analysis:
The global food fortification market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North American region has the major market share. The market is projected to grow at a higher rate in the review period. Asia-pacific will be the fastest growing region in the food fortification market and high growth in emerging economies such as China, India, Japan, Australia, and the Latin American countries, offers ample opportunities for expansion to major players. The high consumption of processed and convenience food products in growing economies of Asia-Pacific and Latin America and growing demand for fortified food and beverages products especially in China and India will be the crucial factor underlining the market growth.
The market is projected to grow at a steady pace in the forecast period, leaded by higher growth in emerging economies such as China, India, Japan, Australia, and the Latin American countries, and also offers lucrative opportunities for expansion to major players . The market here is driven by increasing consumer awareness and growing incidences of chronic diseases such as high blood pressure, cancer, cardiovascular disease, Alzheimer’s disease and others.

The Food fortification market is segmented under the following regions mentioned below:

North America
• US
• Canada
• Europe

Europe
• Germany
• France
• Italy
• Spain
• UK
• Rest of Europe

Asia-Pacific
• China
• India
• Australia
• Singapore
• Rest of Asia Pacific

Rest of the world
• Brazil
• Argentina
• Saudi Arabia
• South Africa
• Others

The report for Global Food Fortification Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.
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