Paperboard Packaging Market to grow at 8% CAGR over 2017 to 2024 from F&B industry
The report also identifies the growth of plastic flexible packaging solutions as one of the major shortcomings faced by the paperboard packaging industry. Plastic is a widely-used packaging option that is highly cost-effective, durable, and easily available. Moreover, the fact that plastics are inherently water resistant and prevent moisture damage further adds to the growth of plastic packaging solutions, in turn impeding the paperboard packaging industry demand. However, stringent regulating norms pertaining to plastic usage and its non-biodegradability are certain to fuel the demand for paperboard packaging in the ensuing years. Increasing consumer awareness regarding the environmental concerns over the use of non-biodegradable materials have further prompted them to opt for environment friendly packaging solutions. Rising consumer preference for sustainable packaging techniques and recyclability of paper and paperboard packaging can be listed as the key elements fueling the growth of paperboard packaging industry.
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Speaking of the growing focus on sustainability and convenience, paperboard packaging market players are developing flexible options designed to meet the consumer needs, particularly in the cosmetics, food & beverages, and pharmaceutical industries. Paperboard has majorly replaced plastic packing in the cosmetics industry with branding strategy playing a vital role in product sales. Of late, packaging for products like cosmetics, mobile phones, online goods are all about enhancing customer experience, establishing a solid interaction between the product, brand, and the consumers. Attractive paperboard designs and stylish packaging with biodegradable materials have thus prompted various industry manufacturers to adopt these products in implementation of marketing strategies, indeed propelling paperboard packaging industry share.
The pressing need for higher productivity in packaging industry coupled with the growing consumer base demanding eco-friendly and biodegradable products are prominently impacting paperboard packaging market dynamics. A significant rise in the purchase parity of consumers is also a major factor supporting the go-green notion. In fact, a sizable proportion of the consumers are willing to pay a premium for sustainable products. In the mature markets, many consumer brands have approached this trend by redesigning their products in order to reduce the proportion of packaging materials. For instance, Kleenex reduced its tissue boxes packaging material by 30%, while Kimberley-Clark reduced their corrugated board packaging usage by 55% for some product lines.
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Coca-Cola, a leading beverage industry player, has further launched a prototype called PlantBottle that is manufactured from 100% bio-based raw material. In addition to this, taking part into this sustainability move, McDonald’s has recently announced that its packaging for the European region is 100% from sustainable sources such as paper, paperboards, and wood fiber. These developments are overt to carve out a rather lucrative roadmap for paperboard packaging market in the coming years.
Several paperboard packaging industry players along with paper mills have also responded to the lightweight paperboard trend. Advancements in packaging technology have encouraged these product manufacturers to achieve comparable compression strength and printability at lower grammage. This is likely to reduce the higher costs of paperboard as light weight means less shipping and storage costs. This trend will indeed escalate the product demand, enhancing the overall profitability quotient of this industry. Some of the renowned players defining the competitive hierarchy of paperboard packaging market include Southern Champion Tray, International Paper Company, Outlook Group LLC, Rock-Tenn Company, Nippon Paper Industries, and Shandong Bohui Paper Industry Co Ltd.
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