Global Oral Hygiene Market Opportunities, Key Growth Factors, Ongoing Trends, Market Perspective and Forecast till 2022

Dental caries, periodontitis, and gingivitis are some of the most common dental disorders that are prevalent across the globe. While cleaning and regular brushing of teeth is foremost for maintaining oral hygiene, undergoing monthly check-up is also suggested adherently by many dental experts. Demand for oral care products continue to surge, as consumers become more conscious about oral hygiene. According to Fact.MR’s latest report, the global oral hygiene market is set to ride at a CAGR of 5.0% during the forecast period. This growth is attributed to factors such as increasing demand for dental care products for post-surgical procedures and rising popularity of value-added products. In addition, multi-product offerings by companies and the arrival of new oral healthcare equipment is reflecting favorable on the prospects of the market.

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The report offers an overview of the global oral hygiene market. This comprises an introduction to the market, along with a standard definition of oral hygiene. In this section, market value and year-over-year growth is offered to the readers. Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.

The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is contained in the report for better provision of decision-making insights to clients.

Following excerpts from Fact.MR’s report on the global oral hygiene market are crucial to the market’s future prospects

1) On the basis of products, the toothpaste segment is expected to account for the largest revenue share of the market. This segment is expected to grow at a CAGR of 4.5%. The toothbrush segment currently holds the second spot. The toothbrush segment is projected to account for nearly one-fourth revenue share of the product type segment by the end of 2017.
2) Based of distribution channel, the hypermarket/supermarket segment is estimated to account for nearly half of the revenue share of the global oral hygiene market by 2017-end. This is primarily owing to increasing construction of hypermarket/supermarket in emerging countries such as India and China. Moreover, hypermarkets/supermarkets can accommodate massive stocks of oral products and also enable consumers to choose from a wide-range of options. Meanwhile, departmental stores will remain the second largest distribution channel for oral care products. The departmental stores segment is expected to surpass a market valuation of US$ 18,181 Mn over 2022, expanding at a CAGR of more than 5.2%.
3) The oral hygiene market in Europe is expected to remain highly lucrative throughout the forecast period. The region’s market is expected to surge at a CAGR of over 5% between 2017 and 2022. This is primarily owing to factors such as existence of a large patient pool, rapid adoption of new oral care products and widespread prevalence of dental caries and other periodontal diseases in Europe.

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Online Sales Channel the Future in the Oral Hygiene Market
The e-commerce revolution has well and truly arrived in the 21st century, but it doesn’t seem to have made much of an impact in the oral hygiene market. The channel presently consists of only 13% by revenue share by distribution channel in the oral hygiene market, but is likely to grow rapidly as improved internet connectivity across emerging markets in APEJ turn it from a future possibility to an everyday reality. A CAGR of 7% in APEJ is proof enough of this.

The global oral hygiene market will continue to be massively influenced by rising awareness towards maintaining health and well-being. Increase in the middle class population in China and India will create growth opportunities for global manufacturers. Evolving trends and ever-changing consumer behaviour will continue to put pressures on manufacturers to innovate.

Competition Tracking
Companies such as The Procter & Gamble Company, The Himalaya Drug Company, Unilever PLC, Lion Corporation, Henkel AG & Co. KGaA, Koninklijke Philips N.V., GlaxoSmithKline plc, LG Electronics Inc., and Colgate-Palmolive Company, are expected to remain active in expansion of global market for oral hygiene products through 2022.

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This release was published on openPR.