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BOTTLE PR advises caution in green issues PR and warns of the dangers of “greenwashing”

08-25-2009 08:38 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Momentum Web Solutions

BOTTLE PR

BOTTLE PR

Oxfordshire-based PR agency, BOTTLE PR, recommend that companies tackle green issues PR with integrity and a genuine commitment to a green agenda.

Senior PR consultant at BOTTLE PR, Amanda Politzer, warns, “Companies need to display real green behaviour – not just talk about it. The media can see through attempts at greenwashing and are likely to just ignore your environmental media relations campaign, or worse, will use it against you, as in the case of the recent “green wars” between two key players energy industry.”

According to www.greenwashingindex.com, the term refers “when a company or organisation spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimise environmental impact. It’s whitewashing, but with a green brush.”

Politzer says “Green issues PR needs to be handled carefully. It must not be gimmicky.”

BOTTLE PR’s consultants have extensive experience in handling environmental media relations campaigns with sensitivity and success. “We have just won the CA Group account thanks to our no-nonsense approach to communicating green PR issues. Rather than ‘Green flag waving’, our media relations programme for CA Group will focus on the company’s proven track record in delivering innovative and sustainable solutions for the construction industry – cheap stunts don’t fool anyone.”

About BOTTLE PR

With clients in London and across the UK, award-winning Oxfordshire PR agency, BOTTLE PR (www.bottlepr.co.uk), was established in 2003, and is listed as one of the Top 50 PR agencies outside London. Expert at giving the right message to the right audience, BOTTLE PR creates superb PR campaigns for a vast range of sectors, including developing sensitive and transparent green issues PR programmes and environmental media relations.

BOTTLE PR Limited
33 Acre End Street
Eynsham
Oxford
Oxfordshire
OX29 4PF

Telephone: +44 (0) 1865 882988 0845 270 7255
Fax: +44 (0) 1865 882553

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