Find out Current Status, Expected Growth Analysis & Projection of Social Media Analytics Market by 2022.

 

Global Social Media Analytics Market Report 2017

Social Media Analytics as a part of social analytics is the process of gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. Social Media Analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making. It is a science, as it involves systematically identifying, extracting, and analyzing social media data (such as tweets, shares, likes, and hyperlinks) using sophisticated tools and techniques. It is also an art, interpreting and aligning the insights gained with business goals and objectives.

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Companies Profiled in this report includes: Oracle, IBM, Adobe Systems, Salesforce, SAP SE, SAS Institute, Tableau Software, NetBase Solutions, GoodData

The global social media analytics market involves the study of various applications such as customer segmentation & targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and others. There is a growth in need for customer segmentation and targeting, among both large enterprises and SMEs for the purpose of building marketing strategies and brand planning.

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Social media analytics tools enable organizations to translate large amounts of consumer data into actionable insights. In the present day, digital consumers have been presented with multiple channels for airing their views on brands and organizations, making it imperative for organizations to amend their strategies as per consumer preferences, to gain an advantage in the market.

Social media analytics provides a human trace to the social scientist which could be used in wide spectrum of disciplines such as sociology, political sciences, and geology. Social media provides two broad contexts from social scientist perspective; it provides a wide range of data in already well established social science subjects such as political sciences and sociology, and social media sometimes is seen as a fundamental change in underlying assumptions of the social theory.

Table of Content:

Global Social Media Analytics Sales Market Report 2017

1 Social Media Analytics Overview

2 Global Social Media Analytics Competition by Manufacturers, Type and Application

3 United States Social Media Analytics (Volume, Value and Sales Price)

4 China Social Media Analytics (Volume, Value and Sales Price)

5 Europe Social Media Analytics (Volume, Value and Sales Price)

6 Japan Social Media Analytics (Volume, Value and Sales Price)

9 Global Social Media Analytics Manufacturers Analysis

9.1 Oracle

9.1.1 Company Basic Information, Manufacturing Base and Competitors

9.1.2 Social Media Analytics Product Type, Application and Specification

9.1.2.1 Support and Maintenance

9.1.2.2 Consulting Services

9.1.3 Oracle Social Media Analytics Sales, Revenue, Price and Gross Margin (2012-2017)

9.1.4 Main Business/Business Overview

9.2 IBM

9.2.1 Company Basic Information, Manufacturing Base and Competitors

9.2.2 Social Media Analytics Product Type, Application and Specification

9.2.2.1 Support and Maintenance

9.2.2.2 Consulting Services

9.2.3 IBM Social Media Analytics Sales, Revenue, Price and Gross Margin (2012-2017)

9.2.4 Main Business/Business Overview

9.3 Adobe Systems

9.3.1 Company Basic Information, Manufacturing Base and Competitors

9.3.2 Social Media Analytics Product Type, Application and Specification

9.3.2.1 Support and Maintenance

9.3.2.2 Consulting Services

9.3.3 Adobe Systems Social Media Analytics Sales, Revenue, Price and Gross Margin (2012-2017)

9.3.4 Main Business/Business Overview

10 Social Media Analytics Maufacturing Cost Analysis

11 Industrial Chain, Sourcing Strategy and Downstream Buyers

12 Marketing Strategy Analysis, Distributors/Traders

13 Market Effect Factors Analysis

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