Stand Up Pouches Market - Industry Analysis, Growth and New Market Opportunities Explored

A pouch is a container used for carrying goods or products. A stand up pouch is one that has an ability to stand on its own. The base on which it stands is called a ‘bottom guzzet (in a stand up pouch)’. Stand up pouches are the most popular and widely used form of flexible packaging. Stand up pouches come with market friendly features, such as zipper reclosure, tear notches, hang-hole features, and attractive billboards for label and graphics. They are mostly used in the food and beverages industry. However, these pouches are still gaining importance in other end use packaging applications, such as dry food packaging, baby food, pet food, and natural products.

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Major growth drivers for the stand up pouches market include: reduced cost of shipping and storage of products, aesthetically pleasant appearance resulting into better branding, and wide acceptability among consumers due to their lightweight and easy to handle features. In addition, these pouches are more cost effective as compared to glass or pet bottles, offer flexibility to print as per custom design, and ensure a better shelf visibility, thereby driving their market growth further. Surge in the number of end user industries of stand-up pouches has also been responsible for their increasing demand across the globe. However, high investment required for the purchase of stand-up pouches packaging line is considered to be a major threat for its market growth.

Stand up pouches can be classified on the basis of material used, which include plastic, aluminum foil, kraft paper foil, or a combination of these. Secondly, the stand up pouches market is also segmented on the basis of shape into: round bottom, K seal, and corner sealed. Other pouch styles include: 3 side seal pouches, box pouches, and tap and gland fitment. Meanwhile, pouch closure options include spouts and fitments, press to close zippers, sliders, hooded sliders, etc. Manufacturers also offer additional options based on the product requirement. Additional pouch features include rounded corners, mitred corners, tear notches, clear windows, shiny or matter finishes, venting, handle holes, mechanical perforating, and laser perforating.

Regionally, Asia Pacific is estimated to account for more than 50% share of the overall stand-up pouches market, owing to the increasing number of middle class customers in the region, which are more attracted toward the stand up pouch packaging type, especially in India and tier 3 cities of China. However, this can only be attributed to the high population in these countries, as per capita consumption of stand up pouches has been witnessed to be much higher in North America and Europe as compared to Asia Pacific. The market in Asia Pacific is expected to be followed by Europe and North America markets, respectively. The MENA and Latin America, together, are anticipated to account for less than 15% share of the global stand up pouches market over the forecast period.

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Major players in the stand up pouches market include: Amcor Ltd.(Australia), The DOW Chemical Company (U.S), Mondi Group (Austria), Berry Plastic Corporation (U.S), Smurfit Kappa Group (Dublin), Bemis Company Inc. (U.S), Essentra PLC (U.K), Bischof+Klein (Germany), Coating Excellence International (U.S), Hood Packaging (U.S), Printpack (U.S.), ProAmpac (Canada), Sealed Air (U.S.), Sonoco (U.S), and Winpak Ltd (Canada). Currently, the market is highly unorganized due to the presence of various small and medium level manufacturers.

Product innovations and expansion are the key strategies adopted by major players in the global stand up pouches market. Recently, two major players, Prolamina (U.S) and Ampac (U.S) merged their packaging business and formed a new company called ProAmpac Intermediate Corp. ProAmpac includes four divisions, namely Prolamina, Ampac, Tulsack, and Business Deposits Plus. In addition to the new name, Prolamina’s Terrebonne, Quebec (Canada) site will shift to the Ampac division, as its product offerings match with the adhesive laminated roll stock and pouching offered by Ampac.

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