Press release
Global Clickstream Analytics Market Forecast To Grow At CAGR Of 13.65% Between 2017-2021
Clickstream analytics is the process of collecting user data based on their online activity and analyzing the data to do customer segmentation and then find out the reasons for the customer making a purchase or not. Clickstream analytics uses fundamental parameters such as visit duration, time stamps, IP address, session details, product details, and customer demographics. The vendor uses this information to profile the data, creating predictive models based on buying patterns in order to determine what they should do to increase their conversion rates.
Technavios analysts forecast the global clickstream analytics market to decline at a CAGR of (13.65%) during the period 2017-2021.
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Covered in this report
The report covers the present scenario and the growth prospects of the global clickstream analytics market for 2017-2021. To calculate the market size, the report considers revenue generated from implementing clickstream analytics. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Clickstream Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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Key vendors
IBM
Microsoft
Oracle
Other prominent vendors
Adobe Systems
AT INTERNET
SAP
Splunk
Talend
Verto Analytics
Vlocity
Webtrends
Market driver
Detailed customer segmentation
For a full, detailed list, view our report
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Market challenge
Inaccuracy because of dynamic data
For a full, detailed list, view our report
Market trend
Use of mobile devices for clickstream analytics
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
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Talend S.A.
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