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Analysis of Online Gaming Market in China Displays Mature but Slow Growth until the End of 2022
Market Research Hub
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Market Key Insights
Online gaming is one of the fastest-growing industries on the internet. Consumers prefer playing online games with their real-life friends. This reveals an opportunity and also highlights the importance of connecting users’ real-world social life with games, which will make consumers ambassadors of games, attracting new users and retaining existing ones when they invite friends to play with them. On the other hand, one of the major issues present in the market is that female market hasn’t been fully exploited.
As per consumer perspective, the research analyses some of the major points such as both mobile and PC gaming are very popular, and for them stress relief and time killing are top two reasons for online gaming. Chinese gamers prefer in-game purchase to pay-to-play. Also, graphics and controls are important when choosing a new game.
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Some of the major factors currently impacting the gaming industry include rise in the user for online payments, high-speed and more affordable internet breed more gaming occasions, a highly regulated market will phase out weaker players, E-sports coming of age in China; and Pan-entertainment ecosystem are quickly extending impacts.
Research Highlights
Initially, the report starts with a detailed market overview and the executive summary. The report then finds that the online gaming market in the United Kingdom faces challenges but there are many opportunities for growth in this market. The report gives the data regarding the China online gaming industry size and forecast by considering the best- and worst-case forecast of the market value of online gaming, during 2012-22. The report also gives information on the companies and brands involved in the China market and gives information about the competitive strategies that are being employed by such brands and companies.
The report also gives information on reasons for gaming habits and preference. The report also gives insights about the issues regarding the market potential and its implications. The subsequent section of the report focusses on attracting the mintropolitans and also gives information about the market drivers.
A vital section of competitive landscape further highlights market key players and their market share. At present, Tencent and NetEase dominate the overall market. Tencent dominates with 44% market share.
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