Press release
Electrolux with New Visual Identity at Swissbau 2018
Dark blue, light-coloured wood and concrete optics point to the Swedish lifestyle of Electrolux.
Dark blue, light-coloured wood and concrete optics point to the heritage of Scandinavian design and the Swedish lifestyle of Electrolux. Natural hues like earth, teal and slate add to the colour range and harmonize the brand experience. This results in combination with the selected materials in an elementary and contemporary premium appearance.
The Swissbau stand is a clear statement with its more elaborate design compared to the previous years. Electrolux manifests its objective to constantly further develop itself and simultaneously consolidates a consistent and uniform brand presence – simple but sophisticated, authentic and value-led. This awareness of life is more and more put forward, while the product presentation fuses more and more with the brand space.
Swissbau is this year’s kick-off of a creative triad: In April, Electrolux will present a modified design in Milan at EuroCucina together with Dart, the IFA appearance follows in Berlin in September.
Facts and figures
Project: Electrolux, Swissbau 2018
Customer: Electrolux AG
Design: D’art Design Gruppe GmbH
Location: Basel
Size: 750 m²
Image material
We will be happy to provide you with high resolution image material for the purpose of topic-related reporting. Please send your enquiry to: pr@d-art-design.de.
The naming of the copyright holder is binding when images are used: D’art Design Gruppe/ Lukas Palik.
D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Deutsche Telekom, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, innogy, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.
D’art Design Gruppe GmbH
Thomas Kutz (Senior Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss | Germany
Fon: +49 (0)2131 - 40 30 7 - 32
pr@d-art-design.de | www.d-art-design.de
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